The Auckland Hotel

Hotels
9 (807 reviews)
312/3/4/5 Marine Road , Morecambe , GB

Children allowed

Facilities

WiFi available
Free WiFi
Non-smoking rooms
24-hour front desk
Restaurant
Heating
Terrace
Family rooms
Lift / Elevator
Luggage storage
See all facilities

Review Highlights

Pros:
Friendly staff
Good location
Cleanliness
Cons:
Parking issues
Some dated rooms
Breakfast pricing

Categories

Cleanliness
8.39
Generally clean, but some specific issues in housekeeping noted.
Service
9.86
Staff were very friendly and helpful.
Location
9.4
Great location, easily accessible to pubs and other amenities.
Room Quality
8.35
Room size and comfort were satisfactory, though some dated aspects mentioned.
Amenities
9.38
Good facilities overall with some issues noted.
Value for Money
8.84
Some guests felt breakfast should be included given the pricing.
Food and Beverage
8.39
Breakfast was good, but pricing concerns noted.
Overall Experience
9.36
Most guests had a lovely stay with few concerns.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-19 07:23

Property Description

Prime Beachfront Location
Situated in Morecambe, The Auckland Hotel offers a 3-star experience with a shared lounge, terrace, and restaurant. Guests can enjoy the beachfront view and easy access to nearby attractions like Morecambe North Beach and Morecambe Promenade Beach.

Comfortable Rooms with Sea Views
Each room at The Auckland Hotel features a flat-screen TV, private bathroom, and free WiFi. Some rooms even offer picturesque sea views, providing a relaxing and cozy atmosphere for guests to unwind.

Convenient Amenities and Services
With a 24-hour front desk, the hotel ensures that guests receive assistance whenever needed. The non-smoking property also offers a bar, making it a perfect choice for travelers looking to relax and enjoy their stay.

Experience seaside charm and exceptional hospitality at The Auckland Hotel - book your stay now for a memorable getaway.

Important information:

Please note that parking spaces are limited and are on a first-come, first-served basis.

Smoking is not allowed anywhere within the building. This includes bedrooms and public areas. Anyone found to have been smoking in the building will be liable for a cleaning fee of GBP 150 per room to cover the cost of deep cleaning. In addition any soiling or damage to the rooms will be charged accordingly.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM

Location

Guest Reviews

9
Based on 807 reviews
Cleanliness: 8.39
Service: 9.86
Location: 9.4
Room Quality: 8.35
Amenities: 9.38
Value for Money: 8.84
Food and Beverage: 8.39
Overall Experience: 9.36
C
cleckerful • family_with_children • gb
7
Great for a short stay
Pros:

Location is great and bonus of having parking

Cons:

The shower gel and shampoo bottles and the pumps were hard to operate

2026-10-22 • via Nuitee
S
Steve • solo_traveller • gb
9
Great family run hotel.
Pros:

Well situated

Cons:

No electrical socket next to bed

2026-10-21 • via Nuitee
D
daron • couple • gb
8
Pros:

Fantastic staff...couldn't do enough for us

Cons:

Nothing

2026-10-21 • via Nuitee
L
Leonardo • extended_group • gb
10
Very good stay in Lancaster
Pros:

I loved the cleanliness, the attentive staff, and the room was very good, comfortable, and spacious for three people. The hotel location is also very good.

Cons:

If you come back late at night, you have to ring the doorbell and wait for someone to let you in. I had no issues because they answered quickly, but I think a more modern access system would be a great improvement. The bathroom could also use a modern touch, with a walk-in shower instead of a bathtub with a curtain. Additionally, there was no extractor fan in the bathroom.

2026-10-20 • via Nuitee
S
Sharon • couple • gb
5
Auckland
Pros:

Comfy beds, good view.

Cons:

The radiators only got lukewarm, not even that really and only at certain times of the day. Wasn't able to turn them up as they was on the highest setting. . The little portable radiator in the room was well needed but the room and bathroom was still absolutely freezing despite that being on and the window shut. Staff didn't seem to want to be bothered. We got a call in the room on the morning of our late checkout, my partner picked it up. It was staff saying complaints about smoking in the room. We don't smoke! We wasn't very happy with this as the staff member said well we have had complaints. The roof below the window in our room 115 had lots of cigarette ends on it so obviously hadn't even been cleaned or checked before our stay. We wouldn't stay here again. The bed was 2 singles pushed together which kept moving so we had a big gap.

2026-10-19 • via Nuitee
A
Anthony Tate • couple • gb
10
2026-10-18 • via Nuitee
W
Whilden • extended_group • gb
10
Very nice
Pros:

It was further from the venue than stated. Needed taxis to reach the venue we wished to arrive at. Beds were a little creaky with thin mattresses but bed linen was very clean

2026-10-18 • via Nuitee
L
Lazaro • couple • br
5
2026-10-18 • via Nuitee
S
Susannah • family_with_children • gb
3
Pros:

Comfy bed.

Cons:

Noisy, shouting in the corridors which was alarming.

2026-10-09 • via Nuitee
D
David • solo_traveller • gb
9
Friendly, comfortable, well located for the sea front.
Pros:

The staff were very friendly and helpful. The room was comfortable and quiet. The breakfast was good. If I go back to Morecambe this hotel would be a top choice.

Cons:

The stair rails and other surfaces were a bit sticky, but this for me was a small detail that did not detract.

2026-09-16 • via Nuitee
I
Ishara • family_with_children • gb
7
Pros:

Location was great. The size of the room was perfect for my family. I believe it was a little cheaper because we booked last minute.

Cons:

I believe the hotel next door has smoking rooms which you could smell in the hall ways in the Auckland. We could not smell it in our actual room. Though. The hotel itself could do with a bit of modernising.

2026-09-13 • via Nuitee
L
Lai • family_with_children • gb
5
Close to beach
Pros:

Location was good

Cons:

Room very small and uncomfortable

2026-09-09 • via Nuitee
W
William • couple • gb
7
2026-09-07 • via Nuitee
L
Leighton • solo_traveller • gb
7
Good hotel with great location, free parking rooms adequate but beds are uncomfy.
Pros:

Asked for a room with a bath and see view. This was accommodated with no extra charge

Cons:

Beds are uncomfy.

2026-09-06 • via Nuitee
A
Ayham • family_with_children • gb
6
2026-09-01 • via Nuitee
D
Dalia • family_with_children • gb
7
2026-08-30 • via Nuitee
M
Matthew • solo_traveller • gb
7
2026-08-29 • via Nuitee
W
Wolters • family_with_children • be
7
Pros:

Vanuit het hotel had je een zeer goed zicht op de baai, en dat was zeer mooi! Absoluut een "Room with a view"!
Op de vriendelijkheid van het personeel was ook absoluut niets aan te merken.

Cons:

Het hotel is wel eens aan een opfrissing toe. Wij hadden een beetje een "Fawlty Towers" gevoel ...

2026-08-28 • via Nuitee
I
Imeson • couple • gb
10
2026-08-27 • via Nuitee
J
Julie • solo_traveller • gb
9
Pros:

Room was nice view was lovely

2026-08-27 • via Nuitee