Free
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Free Parking
Non-smoking rooms
Air conditioning
24-hour front desk
Restaurant
Heating
Terrace
See all facilities

Review Highlights

Pros:
Modern facilities
Excellent service
Cons:
Safety concerns walking at night
Noisy outside at night

Categories

Cleanliness
9.1
The hotel room was clean and newly renovated.
Service
9.6
Staff was wonderful and very kind.
Location
9.1
Convenient to the old town of Sawara.
Room Quality
9.1
Modern restored Japanese house with comfortable beds.
Amenities
9.1
All drinks are free in the mini bar; excellent amenities.
Value for Money
9.4
Good value with included dinner and breakfast.
Food and Beverage
9.4
Great breakfast and excellent food.
Overall Experience
9.6
Overall stay was amazing, a wonderful experience.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-07 13:16

Property Description

Historic Charm and Modern Comforts

1. Tranquil Garden and Cozy Terrace: Relax in our serene garden or sip a drink on the charming terrace.

2. Exceptional Service: Our 24-hour front desk and attentive concierge are always ready to assist you.

3. Convenient Location: Explore the picturesque town of Katori and enjoy cycling while staying just a short distance from Narita Airport.

Book your stay at NIPPONIA Sawara Merchant Town Hotel for a perfect blend of history and hospitality.

Important information:

Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 12:00 PM
Airport code: NRT

Property Policies

  • Internet

    WiFi is available in all areas and is free of charge.

  • Pets

    Pets are not allowed.

  • Parking

    Free private parking is possible at a location nearby (reservation is not needed).

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 6 years old stay for ¥5,500 per person per night when using an existing bed.
    Children from 7 years old to 12 years old stay for ¥12,350 per person per night when using an existing bed.
    You haven't added any cots.
    You haven't added any extra beds.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

9.3
Based on 62 reviews
Cleanliness: 9.1
Service: 9.6
Location: 9.1
Room Quality: 9.1
Amenities: 9.1
Value for Money: 9.4
Food and Beverage: 9.4
Overall Experience: 9.6
N
Nightstarz • couple • us
3
Interesting but inconvenience
Pros:

The staff were very helpful and always tried their best to serve. Breakfast was delicious. Overall, it’s a charming ryokan with comfortable beds and pillows. I especially loved the soft yukata.

Cons:

Like the previous reviewer mentioned, I wish the hotel provided a luggage cart or staff assistance for bags. The room was in a separate building several blocks away from check-in, requiring guests to walk along roads without sidewalks. This also made it inconvenient to reach staff when needed. Security was another concern, the main entry doors could not be locked, and shoes had to be left in a shared cabinet with other tenants. The steep stairs were difficult with no help for luggage. Additionally, dinner service was very slow (over 1.5 hours) and the food was mostly cold.

2026-06-27 • via Nuitee
S
Somi • couple • ca
10
Such a cool experience in a renovated ryokan. It was a relaxing way to end our trip!
Pros:

The breakfast was amazing and one of the best meals we had on this trip! Our room was beautiful and really enhanced the experience of the old town. They provided us with many free amenities and comfortable beds.

Cons:

The wifi was a bit spotty during the evening.

2026-06-18 • via Nuitee
J
Jutta • couple • de
9
Toll renovierte Merchant Häuser aus der Edo Zeit
Pros:

Alte Merchant Häuser, die toll renoviert wurden und zu netten Apartments umgestaltet wurden.
Unser Apartment hieß Yata und war sehr großzügig geschnitten.

Die einzelnen Apartments sind in Sawara verstreut.
Viele liegen am Fluss.
Zum Frühstück muss man ins Haupthaus gehen.

Das japanische Frühstück war sehr gut.

Da am Abend in Sawara alle Restaurants um
18 Uhr schließen, sollte man sich überlegen, ob man das Abendessen Angebot im Nipponia Restaurant im Haupthaus annimmt.

Cons:

Schade, dass wir nur eine Nacht in dem tollen Apartment verbracht haben.

2026-06-17 • via Nuitee
三枝木 • couple • jp
7
2026-06-17 • via Nuitee
K
Katsuiko • extended_group • jp
4
せっかくいい雰囲気宿ですが部屋の内容が分かっていれば？残念です！
Pros:

スタッフの対応、食事等は大変良かった。ロケーションも問題なし

Cons:

部屋に関して予約時にもっと説明等のinformationが欲しかった。二階の寝室への階段は高齢者にとっては脅威？
外が全然見えない間取り知っていたら絶対に予約しないと思います。
情報不足の一言＞

2026-06-10 • via Nuitee
P
Peter • couple • au
10
At under an hour to Narita Airport, Sawara is a fantastic place to stay for the end of a trip
Pros:

The rooms are at different locations in the town. We stayed at the Shippou building which is just beside the ja ja bridge, where the river boats set off from. It was a really good location, essentially right in the middle of the prettiest part of town where it gets lively on weekends and probably the festival times. Breakfast is at the main hotel which is about a 5 minute walk away.

The room was fantastic with quality amenities. Breakfast (at the main hotel) was excellent.

Cons:

Not so much something that we didnt like, but we arrived on a Thursday and it was very quiet in town with not much open. Friday and Saturday were much better. That is pretty typical of rural destinations in Japan.

2026-05-31 • via Nuitee
小林 • solo_traveller • jp
10
Pros:

古い蔵が素敵にリノベーションされていてとても快適で優雅に過ごせました。

Cons:

ありません。

2026-05-27 • via Nuitee
F
Filipe • family_with_children • de
10
Eine tolle Erfahrung.
Pros:

Wir haben den Teddy unserer Katze im Zimmer vergessen. Das Hotel hat es uns nach Deutschland geschickt! Vielen Dank! 🙏🏼 🤩

Ungewöhnlich schöne Unterkunft und Erfahrung! Wir haben uns sehr gefreut diese traditionellen Unterkunft buchen und nutzen zu können und haben uns sehr wohl gefühlt.

2026-05-14 • via Nuitee
D
David • solo_traveller • us
9
Pros:

Great area with traditional Japanese buildings and next to the canal. The room and bathroom were also very well designed.

Cons:

There are no sidewalks, and you have to walk along a busy road to get to your room. I like walking, but in this case, it would be helpful if the hotel had a golf cart to take guests to their room.

2026-04-11 • via Nuitee
R
Roger • solo_traveller • ch
9
Pros:

Da ich kein Fisch und Meerefrüchte mag bin ich sehr zufrieden das auf meine Wünsche eingegangen wurde. Als erstes Hotel nach einem langen Flug ist es perfekt und es war auch sehr ruhig.

2026-04-09 • via Nuitee
V
Vivien • couple • hk
10
Our stay in Nipponia Sawara was wonderful! We like the room combined the original architecture with modern furniture. Th
Pros:

We like the room combined the original architecture with modern furniture. The breakfast and dinner at the main building was very nice.

2026-04-04 • via Nuitee
K
Keiichi • couple • jp
10
2026-03-29 • via Nuitee
Y
yi jen • couple • us
10
2026-03-25 • via Nuitee
R
Ruth • solo_traveller • tw
9
2026-03-25 • via Nuitee
J
Josephine • family_with_children • sg
10
Beautiful property, well located, friendly and welcoming staff. Delicious Japanese breakfast highlighting Sawara ferment
Pros:

Lovely architecture, interior and steps away from the old town. Kids enjoyed the onsen bath and the comfy beds prepared for them.

2026-03-22 • via Nuitee
Y
yi jen • couple • us
10
Wonderful Edo era ,.experience
Pros:

Renovated historic house, bathtub, yukata, activity, dinner and breakfast.

Cons:

The stairs are very steep 😅 I like to look at it but not walk up and down. Be sure to pack light.

2026-03-12 • via Nuitee
Y
yanmei • couple • jp
10
2026-02-11 • via Nuitee
Z
Zoxia • couple • fr
10
Wonderfull hotel not too far from Narita
Pros:

The hotel is composed by various buildings located in different places of the city. Check in is done at reception where all information is provided. Parking easily available. Accomodation was so charming, with all what we could need, minibar fully stocked and design. Very quiete night at Shippou along the river and away from the road. Even in winter, no cold in the room to sleep nicely.
Staff are doing their best to help and have a good stay.
Restaurant LE UN, where breakfast is served as well, is Top Class and food delicious.
City is really charming and worth discovery thanks to the map provided by the Hotel and local shops easily found (coffee, souvenirs, sake, soy sauce, etc)

Cons:

Nothing

2026-01-04 • via Nuitee
豊田 • family_with_children • jp
9
2025-12-30 • via Nuitee
Y
Yoke Keong • family_with_children • my
8
Cons:

walking from the room to the restaurant on the street that the cars zoom by does not feel safe

2025-12-29 • via Nuitee