Assembly Leicester Square

Hotels
7.9 (6191 reviews)
27-31 Charing Cross Rd , London , gb

Children allowed

Facilities

Non-smoking rooms
Air conditioning
Restaurant
Lift / Elevator
Luggage storage
Soundproof rooms
Facilities for disabled guests
Non-smoking throughout
Wheelchair accessible
Allergy-free room
See all facilities

Review Highlights

Pros:
Great location
Helpful staff
Good breakfast options
Cons:
Issues with room comfort
Cleanliness concerns

Categories

Cleanliness
7.04
Mixed sentiments about cleanliness with some reports of issues.
Service
8.51
Service was consistently praised for being friendly and attentive.
Location
9.05
The location received high marks for its convenience and proximity to attractions.
Room Quality
7.5
Room quality received mixed feedback; some found issues with bed comfort.
Amenities
7.53
Basic amenities were mentioned, but some guests wanted improvements.
Value for Money
7.49
Perceived as somewhat expensive given the room quality.
Food and Beverage
8.04
Breakfast options were positively noted, but some guests sought more amenities.
Overall Experience
8.01
Overall experience was positive with a few minor complaints.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-10 10:51

Property Description

Luxurious Rooms with Modern Amenities
Experience comfort and style at Assembly Covent Garden with air-conditioned rooms and private bathrooms. Enjoy a rejuvenating walk-in power shower and stay connected with complimentary WiFi.

Prime Location in the Heart of London
Conveniently located just steps away from the Arts Theatre and Prince Of Wales Theatre, our hotel is also near Charing Cross Road and Trafalgar Square. Explore the vibrant surroundings and easily access popular attractions.

Easy Access to Transportation and Airport
With Shaftesbury Avenue a stone's throw away, getting around London is a breeze. Additionally, London City Airport is a short 12 km journey from our property.

Book your stay at Assembly Covent Garden now for an unforgettable London experience.

Important information:

Assembly Hotel is proud to donate 2% of its sales to charities that support education for underprivileged and disadvantaged communities across Britain.

Cash payments cannot be processed at this property.

Please note that the card used to make the booking has to be presented upon check-in.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

Check-in and check-out hours:
Check-out: 11:00 AM

Property Policies

  • Internet

    WiFi is available in all areas and is free of charge.

  • Parking

    No parking available.

  • Groups

    When booking more than 7 rooms, different policies and additional supplements may apply.

  • Pets

    Pets are not allowed.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 3 years old stay for free when using an available cot.
    Children up to and including 2 years old stay for free when using an existing bed.
    Children from 3 years old to 17 years old stay for £50 per person per night when using an existing bed.
    Adults stay for £50 per person per night when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Property Video

Guest Reviews

7.9
Based on 6191 reviews
Cleanliness: 7.04
Service: 8.51
Location: 9.05
Room Quality: 7.5
Amenities: 7.53
Value for Money: 7.49
Food and Beverage: 8.04
Overall Experience: 8.01
S
STAVROULA solo_traveller gr
8
Pros:

Ευγενικό προσωπικό πρόθυμο να σε βοηθήσει. Βολική τοποθεσία προσβάσιμη σε σημεία ενδιαφέροντος, αγοράς κ συγκοινωνίας.

Cons:

Δεν υπήρχε ψυγείο κ ήταν αρκετά μικρό το δωμάτιο.

2026-03-14 via Nuitee
C
Claus couple dk
8
Pros:

Beliggenhed - pænt og rent

Cons:

Sengen for smal og kort.

2026-03-14 via Nuitee
A
Audrey solo_traveller us
10
2026-03-14 via Nuitee
K
Kelly couple gb
10
Pros:

Location , easy , clean , complimentary, quiet

2026-03-14 via Nuitee
K
Kateřina couple cz
10
2026-03-14 via Nuitee
H
Heather couple us
7
Decent location, but really skimping on amenities. Which is fine if that works for you.
Pros:

The location was great, easy walk to many places and access to multiple rail stations. Rooms were decent size and great sound insulation. We never heard anyone. We had a great dinner at the rooftop restaurant.

Cons:

Really limited on storage/organizational options. Not sure why there couldn’t be two hanging racks on either side of the bed. Obviously with the window, it would just be a u-shape instead of an L. If not a hook, then at least a luggage rack option.
Would have really loved a small shelf above the towel rack in the bathroom and a small corner shelf in the shower so that you can keep essentials above the level of the toilet (even when closing the lid, still felt wrong) and off the shower floor.
Bathroom mirror was really weird and obstructed actual really using it fully. Thought originally it was to help prevent steam, but really the design is non-functional. The booking website said there was laundry, but there isn’t. It’s an outside service that will come pick up, which is important to know if you’re looking to travel light and do your own laundry. Lastly the exposed lights aren’t very inviting, we ended up loosening them because they were so bright and there wasn’t a way to use the less intrusive lights without them also on.

2026-03-13 via Nuitee
C
Cristina couple it
10
Posizione comodissima, vicino alla metro, tutto raggiungibile velocemente, anche la sera molto comoda come zona e camera
Pros:

Posizione fantastica

2026-03-13 via Nuitee
B
Bertelsen solo_traveller se
10
Utmärkt hotell i bästa läge!
Pros:

Utmärkt hotell! Trevlig personal! Fantastiskt läge och utsikten över stan i frukostmatsalen var enastående!

Cons:

Lite för kallt på rummet.

2026-03-13 via Nuitee
S
Shavely couple be
10
Pros:

De ligging

Cons:

Kleine kamers

2026-03-13 via Nuitee
I
Irit couple il
10
2026-03-13 via Nuitee
I
Ilaria solo_traveller it
7
Pros:

Colazione sulla terrazza

Cons:

Nella stanza non c'era l'asciugacapelli

2026-03-12 via Nuitee
M
marie solo_traveller be
7
2026-03-11 via Nuitee
R
Rob solo_traveller gb
5
Pros:

Location

Cons:

No windows, too small and no TV

2026-03-11 via Nuitee
A
Arline solo_traveller gb
8
2026-03-11 via Nuitee
K
Katharine couple gb
9
2026-03-11 via Nuitee
M
Marica couple it
8
Ottimo
Pros:

La posizione

Cons:

La grandezza della stanza

2026-03-10 via Nuitee
C
Chaney couple us
10
Perfect location and clean
Pros:

Great location

Cons:

It was great

2026-03-10 via Nuitee
F
Florencia solo_traveller nl
10
2026-03-09 via Nuitee
R
Radoslav family_with_children bg
9
2026-03-09 via Nuitee
L
Leanne couple gb
8
2026-03-09 via Nuitee