Assembly Leicester Square

Hotels
7.9 (6601 reviews)
27-31 Charing Cross Rd , London , gb

Children allowed

Facilities

Non-smoking rooms
Air conditioning
Restaurant
Lift / Elevator
Luggage storage
Soundproof rooms
Facilities for disabled guests
Non-smoking throughout
Wheelchair accessible
Allergy-free room
See all facilities

Review Highlights

Pros:
Great location
Helpful staff
Good breakfast options
Cons:
Issues with room comfort
Cleanliness concerns

Categories

Cleanliness
7.04
Mixed sentiments about cleanliness with some reports of issues.
Service
8.51
Service was consistently praised for being friendly and attentive.
Location
9.05
The location received high marks for its convenience and proximity to attractions.
Room Quality
7.5
Room quality received mixed feedback; some found issues with bed comfort.
Amenities
7.53
Basic amenities were mentioned, but some guests wanted improvements.
Value for Money
7.49
Perceived as somewhat expensive given the room quality.
Food and Beverage
8.04
Breakfast options were positively noted, but some guests sought more amenities.
Overall Experience
8.01
Overall experience was positive with a few minor complaints.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-10 10:51

Property Description

Luxurious Rooms with Modern Amenities
Experience comfort and style at Assembly Covent Garden with air-conditioned rooms and private bathrooms. Enjoy a rejuvenating walk-in power shower and stay connected with complimentary WiFi.

Prime Location in the Heart of London
Conveniently located just steps away from the Arts Theatre and Prince Of Wales Theatre, our hotel is also near Charing Cross Road and Trafalgar Square. Explore the vibrant surroundings and easily access popular attractions.

Easy Access to Transportation and Airport
With Shaftesbury Avenue a stone's throw away, getting around London is a breeze. Additionally, London City Airport is a short 12 km journey from our property.

Book your stay at Assembly Covent Garden now for an unforgettable London experience.

Important information:

Assembly Hotel is proud to donate 2% of its sales to charities that support education for underprivileged and disadvantaged communities across Britain.

Cash payments cannot be processed at this property.

Please note that the card used to make the booking has to be presented upon check-in.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM

Property Policies

  • Internet

    WiFi is available in all areas and is free of charge.

  • Parking

    No parking available.

  • Groups

    When booking more than 7 rooms, different policies and additional supplements may apply.

  • Pets

    Pets are not allowed.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 3 years old stay for free when using an available cot.
    Children up to and including 2 years old stay for free when using an existing bed.
    Children from 3 years old to 17 years old stay for £50 per person per night when using an existing bed.
    Adults stay for £50 per person per night when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Property Video

Guest Reviews

7.9
Based on 6601 reviews
Cleanliness: 7.04
Service: 8.51
Location: 9.05
Room Quality: 7.5
Amenities: 7.53
Value for Money: 7.49
Food and Beverage: 8.04
Overall Experience: 8.01
E
Eva solo_traveller at
7
Pros:

Personal, Restaurant, Lage

2026-06-06 via Nuitee
G
Grazio couple hr
6
2026-06-06 via Nuitee
F
Frances couple au
9
Good location for a short stay in London
Pros:

Great location right next to Leicester Square and walking distance to a number of tube stations. Comfortable bed and good soundproofing. Good airconditioning. Was able to store luggage after checkout for £15.

Cons:

We were only provided with one towel (two people on reservation) so had to request another. Room was small but you know this when booking.

2026-06-06 via Nuitee
F
Fanni solo_traveller fi
7
Pros:

Sijainti mahtava ja hyvien kulkuyhteyksien päässä sekä lähellä musikaaleja. Huone siisti ja päivittäin pikku siivous huoneessa kiva.

Cons:

Jäätiin kaipaamaan pientä jääkaappia, johon olisi saanut kylmiä ruokia. Huoneessa iso jäniskoriste jonka tilalle olisi hyvin mahtunut pieni jääkaappi. Huone vuoron perään kylmä ja kuuma, hankala oli säätää sopivaa lämpötilaa. Yksi peitto veljen kanssa jaettavaksi oli joka öinen taistelu. Kokolattiamatossa tahroja ja vähän likaisen tuntoinen. Laukuille ei laskutilaa muualla kuin lattialla niin ei auttanut, kun siihen laittaa.

2026-06-06 via Nuitee
C
Coral couple es
9
Pros:

La ubicación es excepcional, cerca de todo. Muy limpio y la cama muy cómoda.

2026-06-06 via Nuitee
A
Andrea solo_traveller de
9
Pros:

Die außergewöhnliche Lage im Londoner Westend und das gute Preis-Leistungs-Verhältnis.

2026-06-06 via Nuitee
M
Marcel couple br
7
Boa estadia nos critérios que realmente importam - localização e limpeza.
Pros:

Localização e limpeza excelentes. Cama grande e confortável. Banheiro privativo. Ar condicionado silencioso. Não tive problema com barulho da rua (percebi ser uma reclamação comum em diversas outras acomodações na região, mas não foi o caso aqui)

Cons:

Espaço muito limitado (ao abrir a mala, já não sobra espaço para ficar em pé). Chuveiro oscilava em temperatura quente e frio durante o banho. Banheiro de vidro fosco, prejudica a privacidade e a porta não fechava totalmente (fica uma fresta que não isola barulho e cheiro totalmente). Fotos correspondem apenas aos quartos maiores (o que não foi o nosso caso).

2026-06-05 via Nuitee
C
Calvin couple gb
10
2026-06-05 via Nuitee
M
MARCELA couple ar
5
2026-06-05 via Nuitee
H
Hosea solo_traveller gb
2
Pros:

Location.

Cons:

Staff member came into my bedroom TWICE at 2am and 3am.

2026-06-05 via Nuitee
T
Terese couple be
6
Good location, bad service
Pros:

Great location

Cons:

Ridiculously high charge to store luggage (15 pounds!) Expensive rooftop bar overcharged us for our drinks (not the price from the menu) and automatically added a very expensive service charge.

2026-06-05 via Nuitee
A
Amy Prisciann family_with_children us
5
Pros:

Location

Cons:

Cleanliness, no shower working after 2 people have

2026-06-05 via Nuitee
P
Pia Carita couple fi
1
London Horror Story.
Pros:

Hotellin sijainti oli suunnitelmiimme nähden ihanteellinen.

Cons:

Kuvat, jotka kyseinen hotelli on ladannut nettiin eivät vastaa todellisuutta. Hotellista ei ollut näkymää London eyelle, huoneet eivät ole valoisia, raikkaita tai siistejä. Tullessamme huoneeseemme tuntui, kuin olisimme astuneet pornoluolaan ja käynnistä jäi hyväksikäytetty olo. Vaihdoimme hotellia välittömästi, eikä Assembly Leicester Square palauttanut kolmen yön varauksesta penniäkään.

2026-06-05 via Nuitee
P
Peter couple gb
7
Pros:

Excellent location

2026-06-04 via Nuitee
Z
ZhiXing couple ca
8
Unbeatable location to explore central London
Pros:

Unbeatable location and farely priced. Staffs are very friendly and helpful. I came to see the play at the Wyndham's theatre. Very convenient that the hotel is literally in front of the theatre. The rooftop restaurant/bar offers an amazing view and really worth at least one visit.

Cons:

Room and especially bed feels a little small. Could also use a little more shelf space in the shower(there's no where to put face cleanser or soap). Think I should've booked earlier for a more spacy room. Other than that, everything is good.

2026-06-04 via Nuitee
I
Imane couple ma
10
2026-06-04 via Nuitee
A
Alejandra solo_traveller py
9
2026-06-03 via Nuitee
C
Chiara couple it
7
2026-06-03 via Nuitee
S
Sabine family_with_children de
8
Tolle Lage, moderne Einrichtung. Perfekt für einen Städtetrip
Pros:

Super Lage, moderne Einrichtung

Cons:

Die Fenster konnte man nicht öffnen für Frischluft

2026-06-03 via Nuitee
M
Murat Yağız couple tr
10
2026-06-03 via Nuitee