Assembly Leicester Square

Hotels
7.9 (6191 reviews)
27-31 Charing Cross Rd , London , gb

Children allowed

Facilities

Non-smoking rooms
Air conditioning
Restaurant
Lift / Elevator
Luggage storage
Soundproof rooms
Facilities for disabled guests
Non-smoking throughout
Wheelchair accessible
Allergy-free room
See all facilities

Review Highlights

Pros:
Great location
Helpful staff
Good breakfast options
Cons:
Issues with room comfort
Cleanliness concerns

Categories

Cleanliness
7.04
Mixed sentiments about cleanliness with some reports of issues.
Service
8.51
Service was consistently praised for being friendly and attentive.
Location
9.05
The location received high marks for its convenience and proximity to attractions.
Room Quality
7.5
Room quality received mixed feedback; some found issues with bed comfort.
Amenities
7.53
Basic amenities were mentioned, but some guests wanted improvements.
Value for Money
7.49
Perceived as somewhat expensive given the room quality.
Food and Beverage
8.04
Breakfast options were positively noted, but some guests sought more amenities.
Overall Experience
8.01
Overall experience was positive with a few minor complaints.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-10 10:51

Property Description

Luxurious Rooms with Modern Amenities
Experience comfort and style at Assembly Covent Garden with air-conditioned rooms and private bathrooms. Enjoy a rejuvenating walk-in power shower and stay connected with complimentary WiFi.

Prime Location in the Heart of London
Conveniently located just steps away from the Arts Theatre and Prince Of Wales Theatre, our hotel is also near Charing Cross Road and Trafalgar Square. Explore the vibrant surroundings and easily access popular attractions.

Easy Access to Transportation and Airport
With Shaftesbury Avenue a stone's throw away, getting around London is a breeze. Additionally, London City Airport is a short 12 km journey from our property.

Book your stay at Assembly Covent Garden now for an unforgettable London experience.

Important information:

Assembly Hotel is proud to donate 2% of its sales to charities that support education for underprivileged and disadvantaged communities across Britain.

Cash payments cannot be processed at this property.

Please note that the card used to make the booking has to be presented upon check-in.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

Check-in and check-out hours:
Check-out: 11:00 AM

Property Policies

  • Internet

    WiFi is available in all areas and is free of charge.

  • Parking

    No parking available.

  • Groups

    When booking more than 7 rooms, different policies and additional supplements may apply.

  • Pets

    Pets are not allowed.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 3 years old stay for free when using an available cot.
    Children up to and including 2 years old stay for free when using an existing bed.
    Children from 3 years old to 17 years old stay for £50 per person per night when using an existing bed.
    Adults stay for £50 per person per night when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Property Video

Guest Reviews

7.9
Based on 6191 reviews
Cleanliness: 7.04
Service: 8.51
Location: 9.05
Room Quality: 7.5
Amenities: 7.53
Value for Money: 7.49
Food and Beverage: 8.04
Overall Experience: 8.01
B
Boglárka Kíra couple hu
10
2026-04-11 via Nuitee
V
Victoria couple gb
9
2026-04-11 via Nuitee
T
THAIS solo_traveller br
10
Pros:

Muito bem pensado com tomadas ao lado das camas, cama confortável, chuveiro quente e esquenta rápido.

Cons:

Tudo perfeito

2026-04-11 via Nuitee
G
Georgina couple es
9
Repetiríamos
Pros:

Muy buena ubicación, muy cómodo y limpio.

Cons:

Nada destacable negativo.

2026-04-10 via Nuitee
M
Mathieu solo_traveller ch
9
2026-04-10 via Nuitee
M
Marta couple it
9
ottimo
Pros:

pulizia e location, camere piccole ma accoglienti

Cons:

troppi interruttori

2026-04-10 via Nuitee
L
Lisa couple it
7
2026-04-10 via Nuitee
D
Dr.Ayden solo_traveller no
5
2026-04-09 via Nuitee
O
Oral solo_traveller tr
8
2026-04-09 via Nuitee
M
Marco family_with_children it
8
2026-04-09 via Nuitee
C
Corette family_with_children nl
8
Pros:

Excellent place to visit Londen’s highlights.
Beautiful view during your breakfast

2026-04-08 via Nuitee
A
Antonio couple es
8
Estancia correcta
Pros:

Me gusto la ubicación del hotel y la limpieza.El personal era amable

Cons:

Que me cobraran por dejar las maletas despues del check out, no entiendo ese importe, es cierto que he dejado ya el hotel pero no se cobra

2026-04-08 via Nuitee
J
José Luis couple es
9
2026-04-08 via Nuitee
G
Gianluca couple it
6
2026-04-08 via Nuitee
G
Giorgos couple gr
6
Απαράδεκτα
Pros:

Πολύ κεντρικά κοντά σε όλα

Cons:

Είναι πολλά , δεν είχε πιγκαλ τουαλέτας , αν είναι δυνατόν . Είναι απίστευτα μικρό σε σημείο που καθόσουν στην λεκάνη και έβρισκες πάνω στον νιπτήρα , δεν έχει τηλεόραση , δεν έχει μπυζες . Οπότε θέλει μπαίνει η καθαρίστρια όποτε θέλει όχι , από κάτω από το ξενοδοχείο μιλάμε λες και είσαι σε ghetto , μαστουρωμένοι και πρεζονια παντου .

2026-04-07 via Nuitee
I
Ivana couple it
9
Ottima soluzione per chi vuole stare in centro
Pros:

Struttura centralissima, a pochi metri da Leicester e da Trafalgar square. Pulita e accogliente

Cons:

Stanza molto piccola e senza finestra

2026-04-07 via Nuitee
E
Enora couple fr
7
Pros:

L'emplacement

Cons:

Le manque de service, choses pour lesquelles on choisi de prendre un 3 étoiles et non un 1 ou 2 étoiles
Il n'y avait rien hormis un lit donc pas de télévision, de téléphone, de mini-bar, de bouilloire, de bureau, d'un meuble pour poser sa valise ou ses affaires de toilette, de dépliants d'accueil (on a dû chercher sur internet pour savoir où était le petit déjeuner !), ...
Ne parlons pas des prises qui étaient un vrai jeu d'égime pour savoir laquelle éteignait la lumière.

2026-04-07 via Nuitee
I
Irace couple it
7
Pros:

Posizione ideale
Vista bellissima
Struttura moderna

Cons:

Stanze molto piccole

2026-04-07 via Nuitee
G
Géraldine extended_group ch
7
2026-04-07 via Nuitee
İrem couple ee
4
Pros:

Tesisin sadece konumu güzel geri kalan her şey kabus

Cons:

Pencereleri oda seçtik ama pencere 40 cm, odayı aydınlatmıyo ve en önemlisi pencere AÇILMIYO. 5 gün boyunca klimanın HAVALANDIRMASI DA ÇALIŞMADI. Sadece soğuk açarak biraz hava alabildik. Ayrıca 2 kişilik denilen yatak 1,5 kişilikti. Ben kesinlikle önermiyorum. Tek kişiyseniz ve tek önceliğiniz konumsa kalınabilir

2026-04-07 via Nuitee