Assembly Leicester Square

Hotels
7.9 (6665 reviews)
27-31 Charing Cross Rd , London , gb

Children allowed

Facilities

WiFi available
Free WiFi
Non-smoking rooms
Air conditioning
24-hour front desk
Restaurant
Heating
Lift / Elevator
Laundry
Luggage storage
See all facilities

Review Highlights

Pros:
Great location
Helpful staff
Good breakfast options
Cons:
Issues with room comfort
Cleanliness concerns

Categories

Cleanliness
7.04
Mixed sentiments about cleanliness with some reports of issues.
Service
8.51
Service was consistently praised for being friendly and attentive.
Location
9.05
The location received high marks for its convenience and proximity to attractions.
Room Quality
7.5
Room quality received mixed feedback; some found issues with bed comfort.
Amenities
7.53
Basic amenities were mentioned, but some guests wanted improvements.
Value for Money
7.49
Perceived as somewhat expensive given the room quality.
Food and Beverage
8.04
Breakfast options were positively noted, but some guests sought more amenities.
Overall Experience
8.01
Overall experience was positive with a few minor complaints.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-10 10:51

Property Description

Luxurious Rooms with Modern Amenities
Experience comfort and style at Assembly Covent Garden with air-conditioned rooms and private bathrooms. Enjoy a rejuvenating walk-in power shower and stay connected with complimentary WiFi.

Prime Location in the Heart of London
Conveniently located just steps away from the Arts Theatre and Prince Of Wales Theatre, our hotel is also near Charing Cross Road and Trafalgar Square. Explore the vibrant surroundings and easily access popular attractions.

Easy Access to Transportation and Airport
With Shaftesbury Avenue a stone's throw away, getting around London is a breeze. Additionally, London City Airport is a short 12 km journey from our property.

Book your stay at Assembly Covent Garden now for an unforgettable London experience.

Important information:

Assembly Hotel is proud to donate 2% of its sales to charities that support education for underprivileged and disadvantaged communities across Britain.

Cash payments cannot be processed at this property.

Please note that the card used to make the booking has to be presented upon check-in.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM

Property Policies

  • Internet

    WiFi is available in all areas and is free of charge.

  • Parking

    No parking available.

  • Groups

    When booking more than 7 rooms, different policies and additional supplements may apply.

  • Pets

    Pets are not allowed.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 3 years old stay for free when using an available cot.
    Children up to and including 2 years old stay for free when using an existing bed.
    Children from 3 years old to 17 years old stay for £50 per person per night when using an existing bed.
    Adults stay for £50 per person per night when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Property Video

Guest Reviews

7.9
Based on 6665 reviews
Cleanliness: 7.04
Service: 8.51
Location: 9.05
Room Quality: 7.5
Amenities: 7.53
Value for Money: 7.49
Food and Beverage: 8.04
Overall Experience: 8.01
E
Elliot solo_traveller gb
3
Wouldn't stay again.
Pros:

The rooftop bar and views from the room.

Cons:

Almost everything else, the room was like an oven, the air-conditioning didn't work and there was nobody on reception to complain to. It wasn't even a particularly warm day. The pillows were like skyscrapers, and there were no spares, so it was either sleep with no pillow or wake up like the "bent neck lady" from the Haunting of Hill House. Disspointing stay for the price paid. Will be avoiding in the future. Important to add i don't like leaving bad reviews, normally choose to leave no review at all but want to make sure people see this before spending that sort of money.

2026-06-26 via Nuitee
G
Gabriela solo_traveller se
9
2026-06-26 via Nuitee
G
Győriné DrBalogh couple hu
7
2026-06-26 via Nuitee
W
Weronika couple pl
10
2026-06-25 via Nuitee
W
Weronika couple pl
10
2026-06-25 via Nuitee
F
Frank couple de
8
Top Lage, vor Allem für junge Leute (mit genug Budget)
Pros:

Phänomenale Aussicht vom Zimmer, top Lage (für uns).

Cons:

TV und kleiner Kühlschrank im Zimmer wären bei dem Preis angebracht.

2026-06-25 via Nuitee
M
Murat Doğan couple tr
8
2026-06-24 via Nuitee
K
Kevin couple gb
2
Never again
Pros:

Not much

Cons:

Had my watch stolen and tried to call them like 50 times and you can never get through

2026-06-24 via Nuitee
N
Nathalie solo_traveller be
3
Déception
Pros:

L'emplacement

Cons:

Chambre très petite sans rangement pour nos affaires si ce n'est que 2 tiroirs.
Pas de télévision.
Le matelas défoncé à certains endroits.
Le petit déjeuner bien trop simple, déçue pour un petit déjeuner anglais.
Et surtout le ménage n’a jamais été fait durant nos 4 jours. Du coup, pas de nouvelles serviettes de toilettes ni de papier WC de rechange !!!

2026-06-24 via Nuitee
H
helen couple us
7
Cons:

The front desk lady who checked us in was incredibly rude and completely unwelcome. We even overheard her gossiping with a British man right in front of us, complaining about 'Americans being here.' It was completely unprofessional, and the staff made it very obvious that they have a negative attitude toward American tourists.

2026-06-23 via Nuitee
אבנר solo_traveller il
5
Pros:

מיקום מעולה במרכז לונדון

Cons:

כעקרון את החוויה במלון

2026-06-23 via Nuitee
E
ELAINE APARECIDA solo_traveller br
1
Pessima estadia
Pros:

Somnete a localização!

Cons:

Minha experiencia foi extremamente decepcionante. Além do quarto ser muito pequeno, cama desconfortavel, fui picada por percevejos. No primeiro dia apareceu alguns carocinhos e isso foi aumentando durante a minha estadia, a principio achei que fosse alergia, depois descobri que eram picadas de percevejos, sai do hotel antes de terminar minha estadia. Não recomendo de maneira nenhuma esse local. Café da manhá péssimo e a funcionária extremamente mal educada.

2026-06-22 via Nuitee
E
Eva solo_traveller es
9
Pros:

la verdad que el aire , en londres cuando hace calor se lleva muy mal.

Cons:

las almohadas

2026-06-22 via Nuitee
H
helen solo_traveller us
7
2026-06-22 via Nuitee
F
FABIAN solo_traveller lu
8
Pros:

Location

2026-06-22 via Nuitee
C
Christiane solo_traveller de
9
2026-06-21 via Nuitee
E
ELENA solo_traveller es
9
2026-06-21 via Nuitee
R
Renee couple us
5
My stay was disappointing and uncomfortable because the room was extremely small, lacked basic amenities, and had severa
Pros:

It was clean and close to the location I was visiting. Also, located in the heart of everything. There was food and theaters very close by.

Cons:

The room was incredibly small. It had no window, no television, no table for eating or doing work, no refrigerator, and no ice machine. There were steps upon entering the property, which made it difficult to enter with a large bag. I also had an issue with the electricity when I tried to use the hair dryer, and it caused the power to go out. There was no way to call for assistance, so by the time I reached the front desk, the staff was accommodating, but it was still very inconvenient to have to get dressed with wet hair dripping everywhere just to request help.

The bed was extremely low, almost to the floor, which made it uncomfortable even to sit on. There was a pink bunny stool, but it was not comfortable. The air conditioning kept turning on and off, which made the already small room feel even smaller and hotter and disrupted my sleep. Lastly, housekeeping did not come daily. During my stay from Monday through Saturday, housekeeping came only once.

2026-06-21 via Nuitee
M
magnus solo_traveller se
7
2026-06-21 via Nuitee
M
Martin family_with_children de
8
Super zentrale Lage zum reinen ruhigen Übernachten, direkt am Leicester Square / China-Town
Pros:

Super zentrale Lage, 2min bis Leicester Square

2026-06-20 via Nuitee