Assembly Leicester Square

Hotels
7.9 (6518 reviews)
27-31 Charing Cross Rd , London , gb

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Children allowed

Facilities

Non-smoking rooms
Air conditioning
Restaurant
Lift / Elevator
Luggage storage
Soundproof rooms
Facilities for disabled guests
Non-smoking throughout
Wheelchair accessible
Allergy-free room
See all facilities

Review Highlights

Pros:
Great location
Helpful staff
Good breakfast options
Cons:
Issues with room comfort
Cleanliness concerns

Categories

Cleanliness
7.04
Mixed sentiments about cleanliness with some reports of issues.
Service
8.51
Service was consistently praised for being friendly and attentive.
Location
9.05
The location received high marks for its convenience and proximity to attractions.
Room Quality
7.5
Room quality received mixed feedback; some found issues with bed comfort.
Amenities
7.53
Basic amenities were mentioned, but some guests wanted improvements.
Value for Money
7.49
Perceived as somewhat expensive given the room quality.
Food and Beverage
8.04
Breakfast options were positively noted, but some guests sought more amenities.
Overall Experience
8.01
Overall experience was positive with a few minor complaints.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-10 10:51

Property Description

Luxurious Rooms with Modern Amenities
Experience comfort and style at Assembly Covent Garden with air-conditioned rooms and private bathrooms. Enjoy a rejuvenating walk-in power shower and stay connected with complimentary WiFi.

Prime Location in the Heart of London
Conveniently located just steps away from the Arts Theatre and Prince Of Wales Theatre, our hotel is also near Charing Cross Road and Trafalgar Square. Explore the vibrant surroundings and easily access popular attractions.

Easy Access to Transportation and Airport
With Shaftesbury Avenue a stone's throw away, getting around London is a breeze. Additionally, London City Airport is a short 12 km journey from our property.

Book your stay at Assembly Covent Garden now for an unforgettable London experience.

Important information:

Assembly Hotel is proud to donate 2% of its sales to charities that support education for underprivileged and disadvantaged communities across Britain.

Cash payments cannot be processed at this property.

Please note that the card used to make the booking has to be presented upon check-in.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

Check-in and check-out hours:
Check-out: 11:00 AM

Property Policies

  • Internet

    WiFi is available in all areas and is free of charge.

  • Parking

    No parking available.

  • Groups

    When booking more than 7 rooms, different policies and additional supplements may apply.

  • Pets

    Pets are not allowed.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 3 years old stay for free when using an available cot.
    Children up to and including 2 years old stay for free when using an existing bed.
    Children from 3 years old to 17 years old stay for £50 per person per night when using an existing bed.
    Adults stay for £50 per person per night when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Property Video

Guest Reviews

7.9
Based on 6518 reviews
Cleanliness: 7.04
Service: 8.51
Location: 9.05
Room Quality: 7.5
Amenities: 7.53
Value for Money: 7.49
Food and Beverage: 8.04
Overall Experience: 8.01
C
clive • couple • ca
6
The stay was great but the hassle I received from booking 7 months early caused major stress.
Pros:

For theatre goers it is the perfect spot. We stayed at the hotel 2 year’s ago

Cons:

The inflexibility of the rules towards your clients.it appears that the company has had problems in the past causing this litigiousness. We want to be guests not prisoners of harsh rules. No other hotel we stay at comes close to this . They are friendly and flexible.

2026-05-16 • via Nuitee
R
rachele • solo_traveller • it
8
Pros:

Posizione e pulizia

Cons:

Aria condizionata che partiva senza preavviso

2026-05-16 • via Nuitee
R
Remco • solo_traveller • nl
8
2026-05-16 • via Nuitee
A
abdelilah • solo_traveller • ma
5
Pros:

L'emplacement uniquement

Cons:

Personnelle

2026-05-16 • via Nuitee
W
Wills • solo_traveller • gb
10
2026-05-15 • via Nuitee
P
Philippe • couple • fr
8
très bon séjour
Pros:

Situation, confort, facilité à l'enregistrement, accueil

Cons:

Proposer un petit déjeuner, la vue de la chambre

2026-05-15 • via Nuitee
A
Alida Maria • couple • it
10
Soggiorni
Pros:

Ottima posizione, camera piccola ma ben disposta e insonorizzata .

Cons:

Servirebbe qualche ripiano in più

2026-05-15 • via Nuitee
N
Nardjes • solo_traveller • fr
5
Trop cher pour ce que c’est
Pros:

- Très bon emplacement
- Hôtel propre
- Bonne insonorisation malgré le bruit du quartier

Cons:

- Chambre très petite
- Personnel froid et peu accueillant
- Rooftop avec accès contraignant : réservation obligatoire avec horaires d’entrée et de sortie
- Consigne bagages facturée £15 le dernier jour, excessif pour les clients de l’hôtel
- Prix trop élevé par rapport à la qualité globale de l’expérience

2026-05-15 • via Nuitee
M
Miriam • extended_group • it
8
Carina la stanza, tutto ben collegato - ma diversi barboni sotto l'hotel
Pros:

La stanza e sopratutto il bagno erano molto puliti

Cons:

L'ingresso non è tenuto al massimo, la finestra non si può aprire - eppure si paga un supplemento per averla

2026-05-14 • via Nuitee
T
Terrone • solo_traveller • it
2
Cons:

Stanza "cozy room - comfort with a Little extra space", invivibile, minuscola e soffocante, non un tavolino, una sedia o anche solo una mensola. Pagato in più per l'opzione camera con finestra e finestra non apribile (neanche pochi cm per un minimo passaggio di aria). Aria secca e irrespirabile dopo pochi minuti di riscaldamento. C'era scritto anche che era necessario pulire i filtri dell'aria.

2026-05-14 • via Nuitee
O
Odile • solo_traveller • fr
10
PARFAIT ! Je recommande fortement cet hôtel qui a un emplacement idéal.
Pros:

- L’emplacement !
Incroyable, nous avons quasiment tout fait à pieds ! Et parfois le bus/metro qui est juste devant l’hôtel.
- Le petit déjeuner avec vue.
- Chambre très simple mais confortable et très propre. Ça suffit largement pour y dormir.
- Personnel toujours sympathique.

Cons:

- ce n’est pas une remarque mais juste il faut savoir que pour nous garder les valises, c’est payant (environ 15 euros ).

2026-05-13 • via Nuitee
N
Nanna • solo_traveller • dk
9
2026-05-12 • via Nuitee
E
Enrique • extended_group • es
8
Pros:

Ubicacion inmejorable, muy buena limpieza y increible la insonorización.

Cons:

El desayuno muy pobre, y los cojines muy blandos

2026-05-12 • via Nuitee
J
Justine • couple • fr
8
2026-05-12 • via Nuitee
P
Pierre • solo_traveller • be
8
2026-05-11 • via Nuitee
D
Diane • family_with_children • gb
9
Very enjoyable
Pros:

Very clean room lovely decor

Cons:

Tea and coffee facilities in the room

2026-05-11 • via Nuitee
A
Ana Lucia • couple • br
8
Pros:

Localização

Cons:

O quarto é muito pequeno

2026-05-11 • via Nuitee
G
Gay Hanna Boelens • solo_traveller • ie
9
I think it’s a great find and I will use it again when in London
Pros:

Convenient location and friendly staff

Cons:

Nothing!

2026-05-11 • via Nuitee
A
Alea • solo_traveller • ch
8
Pros:

Mega tolle Lage, sehr gutes Preis-Leistungsverhältnis

2026-05-11 • via Nuitee
E
Elia • couple • it
6
2026-05-11 • via Nuitee