The Florance

Hotels
9.6 (860 reviews)
17 Brisbane Street launceston Tasmania , Launceston , au

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Free
Children allowed

Facilities

Offsite parking discounted rates available
Parking
Non-smoking rooms
Air conditioning
Terrace
Luggage storage
Express check-in/check-out
Soundproof rooms
Facilities for disabled guests
Non-smoking throughout
See all facilities

Review Highlights

Pros:
Great location
Friendly staff
Clean rooms
Delicious breakfast
Cons:
Limited amenities
Cramped rooms
Value for money concerns

Categories

Cleanliness
9.8
Most reviews mention cleanliness positively; termed as 'very clean and comfortable'.
Service
10
Numerous positive remarks about staff being friendly and accommodating.
Location
9.8
Frequently praised for its central and handy location.
Room Quality
9.3
Some reviews mention cramped rooms and limited space but overall comfortable.
Amenities
8.8
Mixed feedback on amenities; issues with toiletries and parking noted.
Value for Money
9.3
Some value concerns raised, but overall perceived positively by most.
Food and Beverage
9.8
Breakfast highly praised, but some options felt limited for kids.
Overall Experience
10
Overall stays were delightful and met or exceeded expectations for many.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-08 05:14

Property Description

Unique Accommodation in Creative Precinct
Experience a stay like no other at The Florance, just steps away from Launceston Aquatic. Immerse yourself in the creative precinct, with City Park and Design Tasmania right across the road.

Tailored Comfort and Convenience
Indulge in custom-designed spaces featuring inbuilt desks, mini bars, and luxurious amenities. Stay entertained with a flat-screen TV and stay cozy with a choice of pillows, heating, and more.

Local Delights and Nearby Attractions
Enjoy complimentary Tasmanian shortbread biscuits during your stay. Explore nearby attractions like Boags Brewery and the Launceston Tramway Museum within minutes. Queen Victoria Museum and the Art Gallery are also a short distance away.

Book now for an unforgettable stay at The Florance in Launceston!

Important information:

Please note that there is a 1.9% charge when you pay with a credit card.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

Check-in and check-out hours:
Check-out: 10:00 AM
Airport code: LST

Property Policies

  • Groups

    When booking more than 3 rooms, different policies and additional supplements may apply.

  • Parking

    Free private parking is possible on site (reservation is not needed).

  • Children and extra bed policy

    Children ages 12 and older are allowed.
    You haven't added any cots.
    You haven't added any extra beds.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Pets

    Pets are not allowed.

Location

Guest Reviews

9.6
Based on 860 reviews
Cleanliness: 9.8
Service: 10
Location: 9.8
Room Quality: 9.3
Amenities: 8.8
Value for Money: 9.3
Food and Beverage: 9.8
Overall Experience: 10
C
claire • couple • au
10
Great location with friendly staff
Pros:

Great location, super friendly staff, clean and comfortable

2026-05-23 • via Nuitee
A
Adam • solo_traveller • au
10
2026-05-21 • via Nuitee
J
Jennifer • solo_traveller • au
10
Everything we wanted - absolute gem of a place.
Pros:

What a gem of a place! We were so lucky to get a room after landing at accommodation that was well below what we'd expected. We arrived to this beautiful boutique hotel with gorgeous room & lovely staff and woke to a great breakfast.

2026-05-19 • via Nuitee
C
CRAIG JOHN • couple • au
6
2026-05-18 • via Nuitee
K
Kirsty • couple • au
10
2026-05-17 • via Nuitee
W
Wally • couple • au
8
2026-05-14 • via Nuitee
M
Manten • solo_traveller • au
10
Beautiful will stay there again
Pros:

Cleanliness and ambience

Cons:

Nil

2026-05-12 • via Nuitee
K
Kylie • couple • au
9
Lovely, charming accommodation. Walking distance to excellent restaurants and bars. Free parking onsite a bonus!
Pros:

Old world charm

Cons:

Rooms were quite small with luggage

2026-05-12 • via Nuitee
B
Bronwyn • couple • au
10
2026-05-11 • via Nuitee
V
Vernon • couple • au
7
2026-05-05 • via Nuitee
B
Bronwyn • solo_traveller • au
6
Lovely converted old house, pleasant rooms
Pros:

The breakfast ws delicious but the time was a bit late for my adventures (I was getting collected at 8.00am) so I could not finish it as breakfast only opened at 7.45am.

2026-05-05 • via Nuitee
L
Luci • couple • au
6
Good location, reasonable value for money.
Pros:

Great location with parking.

Cons:

Rooms much smaller than expected.

2026-05-03 • via Nuitee
C
Carla • couple • au
10
The best start to our holiday!
Pros:

Great location, walking distance to town and City Park. Room was clean and spacious as was the bathroom, bed was very comfortable! Hosts were friendly and helpful. Breakfast was the best, so delicious! Such a great place to stay in Launceston!

2026-05-03 • via Nuitee
K
Ki • couple • gb
8
Quality stay
Pros:

Lovely old building, spacious room, quality and peaceful place.

Cons:

Breakfast was a bit on the economical side could be more generous to match the up market image the owners wish to impress on.

2026-05-03 • via Nuitee
H
Hannelore • couple • au
10
A most relaxing, overnight stay. We enjoyed the beautiful park across the road the next day.
Pros:

The fresh aroma of the garden and flowers in the house and the old time atmosphere. Our room and bathroom was spotless.
The lady serving at breakfast was lovely and the breakfast was perfect.

2026-05-03 • via Nuitee
A
Abi • solo_traveller • au
10
2026-05-03 • via Nuitee
K
Kamal • extended_group • gb
9
Pros:

Great to be in a local house and share a table for breakfast

Cons:

Bathroom was a bit small

2026-05-01 • via Nuitee
K
Kimberley • couple • au
8
2026-04-30 • via Nuitee
L
Lucinda • couple • au
9
Charming Launceston Accomodation!
Pros:

Beautifully presented and a bright lovely room overlooking the park. Great location.

Cons:

We were surprised that the window of breakfast was only offered from 7.45am-9am so a very short window of time! Lots of things not open in Launceston until 10am so basically just had to hang out in our room until then. Small complaint though….the breakfast was nice!

2026-04-27 • via Nuitee
D
Dieter Klaus • couple • au
7
Nice. Thank you
Pros:

Location

Cons:

Room very warm, air con was weird.. bed sheets felt a bit different and not soft

2026-04-26 • via Nuitee