The Florance

Hotels
9.6 (755 reviews)
17 Brisbane Street launceston Tasmania , Launceston , au

Free
Children allowed

Facilities

Offsite parking discounted rates available
Non-smoking rooms
Air conditioning
Terrace
Luggage storage
Express check-in/check-out
Soundproof rooms
Facilities for disabled guests
Non-smoking throughout
Private check-in/check-out
See all facilities

Review Highlights

Pros:
Great location
Friendly staff
Clean rooms
Delicious breakfast
Cons:
Limited amenities
Cramped rooms
Value for money concerns

Categories

Cleanliness
9.8
Most reviews mention cleanliness positively; termed as 'very clean and comfortable'.
Service
10
Numerous positive remarks about staff being friendly and accommodating.
Location
9.8
Frequently praised for its central and handy location.
Room Quality
9.3
Some reviews mention cramped rooms and limited space but overall comfortable.
Amenities
8.8
Mixed feedback on amenities; issues with toiletries and parking noted.
Value for Money
9.3
Some value concerns raised, but overall perceived positively by most.
Food and Beverage
9.8
Breakfast highly praised, but some options felt limited for kids.
Overall Experience
10
Overall stays were delightful and met or exceeded expectations for many.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-01-08 05:14

Property Description

Unique Accommodation in Creative Precinct
Experience a stay like no other at The Florance, just steps away from Launceston Aquatic. Immerse yourself in the creative precinct, with City Park and Design Tasmania right across the road.

Tailored Comfort and Convenience
Indulge in custom-designed spaces featuring inbuilt desks, mini bars, and luxurious amenities. Stay entertained with a flat-screen TV and stay cozy with a choice of pillows, heating, and more.

Local Delights and Nearby Attractions
Enjoy complimentary Tasmanian shortbread biscuits during your stay. Explore nearby attractions like Boags Brewery and the Launceston Tramway Museum within minutes. Queen Victoria Museum and the Art Gallery are also a short distance away.

Book now for an unforgettable stay at The Florance in Launceston!

Important information:

Please note that there is a 1.9% charge when you pay with a credit card.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.

Check-in and check-out hours:
Check-out: 10:00 AM
Airport code: LST

Property Policies

  • Groups

    When booking more than 3 rooms, different policies and additional supplements may apply.

  • Parking

    Free private parking is possible on site (reservation is not needed).

  • Children and extra bed policy

    Children ages 12 and older are allowed.
    You haven't added any cots.
    You haven't added any extra beds.

  • Internet

    WiFi is available in all areas and is free of charge.

  • Pets

    Pets are not allowed.

Location

Guest Reviews

9.6
Based on 755 reviews
Cleanliness: 9.8
Service: 10
Location: 9.8
Room Quality: 9.3
Amenities: 8.8
Value for Money: 9.3
Food and Beverage: 9.8
Overall Experience: 10
Y
Yvonne couple nl
9
2026-04-18 via Nuitee
M
Maclean couple au
9
Perfect location, would stay again in a heartbeat
Pros:

Location opposite a lovely park- short stroll to main shops, great decor, spotlessly clean

Cons:

Could hear the people in the room above, blinds didn't block all the light

2026-04-16 via Nuitee
K
Kate couple au
10
The property is charming and beautifully maintained with thoughtful touches. Staff were very friendly and they went the
Pros:

Charming, with friendly staff who accommodated our needs

Cons:

Nothing

2026-04-16 via Nuitee
C
Chevaunne couple au
10
Charming and comfortable
Pros:

Continental breakfast was great and in the lovely conservatory. Great feel to the property with the old world charm.

Cons:

Couldnt find an iron

2026-04-15 via Nuitee
B
Bret couple au
9
2026-04-13 via Nuitee
L
Lee couple au
6
really nice hotel, close to good food and city. Just needs better sheets.
Pros:

The owner was really friendly and helpful.
The breakfast service was so good
Loved the age and decor of the building

Cons:

Just the sheets. Polyester cotton high thread count. Noisy. Which sounds weird I know but true, so loud. Also they trapped heat which built through the night.

2026-04-12 via Nuitee
L
Lynley solo_traveller au
10
Pros:

Old world charm with modern touches. Fantastic location and great that you have parking available

2026-04-11 via Nuitee
J
Jenine couple au
9
Loved our stay, thought the breakfast was an exceptional bonus. Staff were so friendly
Pros:

A really cute little hotel close to the park and nice restaurants and bars. Very easily walking distance around the city. Room was comfy and the staff were absolutely fantastic. The breakfast was great.

2026-04-10 via Nuitee
K
kumok couple au
5
We need slightly bigger room with windows
Pros:

Love the historical value but no windows in the room

Cons:

Too expensive for facilities

2026-04-10 via Nuitee
H
Helen solo_traveller au
10
Pros:

Everything! The location, the staff, the breakfast - I cannot fault it.

Cons:

Nothing

2026-04-09 via Nuitee
V
Virginie solo_traveller gb
10
Lovely boutique property very well located
Pros:

Lovely boutique property with historical features. My room was redecorated with taste. The staff prepared an early breakfast as I needed to leave early for an outing. Bed was very comfortable. Very well situated for shuttle bus pick ups for organised tours.

2026-04-09 via Nuitee
C
Christen couple us
10
2026-04-08 via Nuitee
E
Esther couple au
10
2026-04-07 via Nuitee
M
Marianne solo_traveller au
8
I would stay there again. Beautiful building and good value for money
Pros:

Super stylish , clean and very central. Walking distance to everywhere and needed to go. Just opposite a garden if you want to sit on a bench and relax. Staff were super friendly and helpful. I did t use the facility to the max as I juts had one night.

Cons:

The only thing I noticed was an odd smell in the room. And if I opened the window it was very noisy.

2026-04-03 via Nuitee
D
David couple au
8
Lovely home if you get the right room.
Pros:

It was in a wonderful location. The breakfast was excellent. The place was quiet. Lots of charm. The breakfast area was lovely to sit in (see photo)

Cons:

We were in Room 5 for 2 nights and the room had a bedroom window and bathroom window. Both were blanked out - there was no view from either window. This was disappointing. Otherwise the room was good.

2026-04-03 via Nuitee
J
Joanne extended_group au
9
2026-04-03 via Nuitee
M
Marisa couple au
10
A unique hotel in every way.
Pros:

Great location. Beautifully renovated building with a conservatory where a sumptuous breakfast (included in the price) is served every morning. Rooms are spacious and comfy and the owners are very helpful in recommending places to eat. The hotel is filled with plants and artwork which create a relaxing ambience.

2026-04-02 via Nuitee
A
Ann solo_traveller au
10
I’d recommend this accomodation to friends and fellow travelers
Pros:

Quaint. Breakfast included- delicious

Cons:

Smallish room

2026-04-02 via Nuitee
S
Skye couple au
10
2026-04-02 via Nuitee
M
Mark couple au
10
2026-04-02 via Nuitee