Discover Florence on a self-guided walking tour that follows the city's hidden wine windows. These small openings in stone walls tell a big story about Renaissance merchants, money and credit.
Start in Piazza Santa Maria Novella and slip into the quiet streets behind it. Spot the word "Vino" on Palazzo Antinori, then find more openings along Via de' Tornabuoni.
Pass the fortress-like Palazzo Strozzi and Palazzo Davanzati. At Mercato Nuovo, find the stone once used to shame debtors in public.
Hear how the Pazzi family lost their palace after the failed 1478 plot against the Medici. See the guild niches of Orsanmichele and the wine window by Vivoli, reopened in 2020.
Finish in Piazza Santa Croce, close to the basilica. The walk takes about 90 minutes and covers 2 km, at your own pace.
This tour starts at Piazza di Santa Maria Novella, 18, 50123 Firenze FI, Italy. Before arrival, please install the mobile app and use the code provided on your confirmation ticket. Detailed starting point instructions are available after downloading.
This tour ends in Piazza di Santa Croce, near the front of the Basilica of Santa Croce.
Pass by the striped marble façade of Santa Maria Novella, designed by Leon Battista Alberti. Admire it from the square, as entry to the church is not included in this tour
Spot the word "Vino" carved beside the door of this Renaissance palace. Learn how it marked the city address of a family's country wine estates.
Stroll down Florence's most elegant shopping street, lined with grand palaces. Watch for more small wine windows set into the stone walls.
Pass by the huge, fortress-like walls of one of Florence's grandest Renaissance palaces. Compare its size with the humble wine window of a neighbour, though entry to exhibitions inside is not included in this tour.
Catch a glimpse of this medieval merchant house, now a museum of Florentine home life. Picture the servants and storage rooms behind its walls, but please note admission to the museum is not included in this tour.
Walk under the arches of this 16th-century market loggia, home to the famous bronze boar. Find the pietra dello scandalo, the stone where debtors were once shamed in public.
Pass by this former grain market turned church, with statues set in niches around its walls. Learn how each niche showed off the status of a city guild, though entry to the church and museum is not included in this tour.
Pass by the palace of the Pazzi family, seized after their failed 1478 plot against the Medici. Hear how one bad gamble cost a powerful family its home.
Stop by one of Florence's oldest gelato shops, with a wine window that reopened in 2020. Learn how the window was used again, just as it was during the plague of 1630. Gelato is not included in this tour.
Finish beside the white marble façade of Santa Croce, the resting place of Michelangelo and Galileo. Admire it from the square, as entry to the basilica is not included in this tour.
For a full refund, cancel at least 24 hours before the scheduled departure time.
You can cancel up to 24 hours in advance of the experience for a full refund.
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