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Offered languages
- English
- Italian
- French
- Spanish
This exclusive guided experience blends history, art, and fashion, offering a deep dive into Florence’s influence on global style. Whether you’re a fashion enthusiast, a lover of Italian design, or simply curious about the stories behind these legendary brands, this tour provides a unique and stylish perspective on Florence’s fashion heritage.
We will stop by and talk about iconic brand names were born in Florence and highly contrbiuted to create the Italian fame for fashion and style.
What's Included
Meeting and pickup
Our meeting point is under the column next to the caroussel in the middle of the square
Itinerary
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1
Immerse yourself in the visionary world of Gucci at the Gucci Garden Museum, located in the historic Palazzo della Mercanzia. Admire an extraordinary collection of archival designs, vintage pieces, and avant-garde fashion exhibits, showcasing the brand’s evolution from its Florentine roots to global fame.
45 minutes • Admission ticket included -
2
Stroll down Florence’s most elegant shopping street, home to prestigious Italian fashion houses, but also iconic florentine brand names. Along the way, your guide will share insights into Florence’s deep connection to haute couture and luxury leather craftsmanship.
45 minutes • Admission ticket free -
3Mercato Nuovo
visit boutique atelier where skilled artisans continue Florence’s tradition of handmade fashion and accessories.
45 minutes • Admission ticket included -
4
Discover the life and legacy of Salvatore Ferragamo, the genius shoemaker who revolutionized luxury footwear. Explore an exquisite collection of handcrafted shoes, sketches, and iconic designs once worn by Hollywood stars like Audrey Hepburn and Marilyn Monroe. Learn how Ferragamo combined art, innovation, and craftsmanship to redefine Italian fashion.
45 minutes • Admission ticket included
Additional info
- Wheelchair accessible
- Infants and small children can ride in a pram or stroller
- Public transportation options are available nearby
- Transportation options are wheelchair accessible
- All areas and surfaces are wheelchair accessible
- Suitable for all physical fitness levels
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Additional info
- Wheelchair accessible
- Infants and small children can ride in a pram or stroller
- Public transportation options are available nearby
- Transportation options are wheelchair accessible
- All areas and surfaces are wheelchair accessible
- Suitable for all physical fitness levels
- Please note that this is NOT a shopping tour and we dont ask guests to buy, anyway if they still want to do it during the tour this will affect the time dedicated for the other stops as the tour is only three hours
- On Sundays the workshops in Florence will be closed but the museums will be open the same
Tags
Cancellation Policy
For a full refund, cancel at least 24 hours before the scheduled departure time.
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Cancellation Policy
- For a full refund, you must cancel at least 24 hours before the experience’s start time.
- If you cancel less than 24 hours before the experience’s start time, the amount you paid will not be refunded.
- Any changes made less than 24 hours before the experience’s start time will not be accepted.
Rating
You can cancel up to 24 hours in advance of the experience for a full refund.
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