Taste Noto: Local Seafood Market Food Tour

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2 hours (approximately)
Offered in: English

Unlike crowded tourist seafood markets in larger cities, this tour introduces the local food culture of the Noto Peninsula through Noto Shokusai Market, where visitors can experience the flavors and atmosphere of everyday life in coastal Ishikawa.

Explore the market with a local guide while discovering seasonal seafood, regional specialties, and traditional foods unique to Noto. Learn about ingredients such as yellowtail, nodoguro, monkfish, Noto salt, and fermented seafood products, and how they connect to the region’s climate and fishing culture.

The tour includes a ¥3,000 food credit, allowing guests to freely choose what they would like to try from the market’s shops and restaurants. Enjoy fresh seafood bowls, grilled shellfish, local snacks, and regional specialties at your own pace.

Perfect for travelers looking for a more relaxed and authentic local food experience beyond Japan’s famous tourist markets.

What's Included

Guided tour of Noto Shokusai Market (local fish market)
¥3,000 worth of food and drink during the tour
English-speaking local guide
Food and drinks over ¥3,000 per person
Transportation to and from the meeting point

Meeting and pickup

Meeting point

Meet your guide in front of the giant charcoal grill monument at the entrance of Noto Shokusai Market. Your guide will be holding a DeepExperience sign. Please check the meeting point carefully on the map before arriving.

End point
This activity ends back at the meeting point.

Itinerary

Duration: 2 hours (approximately)
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    Noto Shokusai Market is a local food market in Nanao City where visitors can experience the seafood culture of the Noto Peninsula. The market offers fresh local seafood, regional specialties, and traditional products such as dried fish, fermented foods, and Noto salt, providing a glimpse into the everyday food culture of the region.

    2 hours • Admission ticket included

Additional info

  • Public transportation options are available nearby
  • Suitable for all physical fitness levels
Supplied by DeepExperience

Tags

Private and Luxury
Private Sightseeing Tours
Cultural Tours
Walking Tours
Culinary Tours
Food & Drink
Short term availability

Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

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