Living with the Sea Noto Fermentation Culture

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2 days (approximately)
Offered in: English

The Noto Peninsula is often called a “treasure trove of marine fermentation.” Here, traditions such as Ishiru fish sauce, sweet kome-ame malt syrup, seafood-friendly miso and soy sauce, and seasonal local sake have been passed down for generations.

Framed by rugged outer shores, calm inner bays, and the satoyama hillsides, the people of Noto have long transformed nature’s gifts into singular flavors through the wisdom of fermentation. More than preservation alone, this culture is a living proof of how generations endured harsh winters and humid summers by harnessing the power of rice, salt, and microorganisms. In every taste, you encounter not only flavor, but also the memory of the land and the quiet prayers of its people.

What's Included

Dinner
Breakfast
[Lunch] Morimori Sushi Noto Main Branch
Round-trip transportation to and from the meeting and dismissal point

Meeting and pickup

Meeting point

A staff member holding a sign with our company name will be waiting for you at the arrival lobby on the 1st floor of Noto Satoyama Airport.

End point
This activity ends back at the meeting point.

Itinerary

Duration: 2 days (approximately)
    Day 1

    Discovering the Fermentation Culture of Noto Town

    6 stops
  • 1

    Meeting Point: Arrival Lobby, 1st Floor, Noto Satoyama Airport

    Admission ticket free
  • 2

    [Orientation] (approx. 15 minutes) [Rice Syrup / Hands-on Experience] Yokoi Shoten (approx. 75 minutes) [Noto Soy Sauce / Tasting] Takada Soy Sauce Brewery (approx. 30 minutes)

    2 hours • Admission ticket included
  • 3

    [Lunch] Morimori Sushi Noto Main Branch (approx. 60 min) Note: Lunch is not included in the tour price. Please arrange and pay individually on site.

    1 hour • Admission ticket free
  • 4

    [Ishiri Brewery Tour & Tasting] Kaneishi

    45 minutes • Admission ticket free
  • 5

    [Miso Brewery Tour & Tasting] Shinde Shoten

    45 minutes • Admission ticket free
  • 6

    [Check-in] Hyakurakuso, Noto Tsukumo Bay (around 16:30) *Enjoy your stay with activities such as fishing from the pier and the cave bath.

    Admission ticket free
    • Day 2

    Airport transfer after hotel check-out

    2 stops
  • 7

    [Check-out] Hyakurakuso, Noto Kujuku Bay (around 09:00)

    Admission ticket free
  • 8

    [Dismissal Point] Noto Satoyama Airport (arrive around 09:40)

    Admission ticket free

Additional info

  • Infants are required to sit on an adult’s lap
  • Suitable for all physical fitness levels
Supplied by MIRAI Creation Company Co,.Ltd.

Tags

Overnight Tours
Multi-day Tours
Bus Tours
Private Sightseeing Tours
Sustainable Tours
Culinary Tours
Food & Drink

Cancellation Policy

If you cancel at least 6 full day(s) before the scheduled departure time, you will receive a full refund.
If you cancel between 2 and 6 day(s) before the scheduled departure time, you will receive a 50% refund.
If you cancel within 2 day(s) of the scheduled departure, you will receive a 0% refund.

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