Looking for a must-visit attraction in the heart of London? Step into Twist Museum, London's original immersive illusion experience on Oxford Street, where art, science and illusion collide. Explore 80+ interactive exhibits that challenge your perception, from shrinking and growing in our famous Ames Room to stepping into a world of colour and capturing incredible perspective-warping photos.
Perfect for families, couples, friends and international visitors, Twist is a fully interactive, self-guided experience lasting around 60–90 minutes, making it the ideal stop between sightseeing, shopping and exploring the West End.
Visit now and you could become our 1 millionth visitor! To celebrate this milestone, our lucky millionth guest will win a 3-night Northern Lights holiday for four to Lapland, including flights, accommodation and unforgettable Arctic experiences.
Book now and experience London with a Twist – The Way I See Things.
- Explore 80+ immersive illusions and perception-based installations - Discover how your brain constructs colour, space and reality - Step inside large-scale interactive rooms designed for photos and video - Created with artists and neuroscience experts - Central Oxford Street location, ideal for London itineraries - Fun, hands-on experience for all ages
For a full refund, cancel at least 24 hours before the scheduled departure time.
You can cancel up to 24 hours in advance of the experience for a full refund.
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