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Offered languages
- English
Dive into Matsuyama's everyday Japanese sweets culture on this 3-hour morning tour.
After exploring Matsuyama Castle with a guide, a local food specialist joins your guide to lead you through castle town neighborhoods where locals have cherished traditional confections for generations—not as tourist attractions, but as part of daily life.
◆ Guided Castle Exploration
Begin with a ropeway ride and castle tour led by your English-speaking guide, discovering 400 years of local history.
◆ Storoll Hidden Sweets Confectioneries with Local Food Specialist
Visit hidden sweets shops tucked along residential streets, experiencing:
・Tastings of handmade sweets: wagashi, mochi, and seasonal specialties
・Conversations with shop owners about their craft and traditions
・Glimpses of production areas and family stories
・Food Expert insights into local sweets culture and traditions
・Signature sweets comparison at two renowned tart makers
etc.
*Shop visits and interactions vary by daily operations.*
What's Included
Meeting and pickup
Please look for a guide holding a sign that says “Smile Apron” in front of the Matsuyama Castle Ropeway boarding station building.
What to expect
◆Step 1◆
Ascend by ropeway to explore one of Japan's twelve original castles. After descending, meet your local food specialist who guides you through the castle town. *Matsuyama Castle Entrance and lift tickets included.
◆Step ２: Ichimando Wagashi Atelier
Visit intimate shop where a solo artisan crafts seasonal wagashi and soy sauce mochi. Experience tastings with tea, conversations about traditional techniques, workspace glimpses, etc.
◆Step ３: Kobayashi Shoten Mochi Shop
Explore this beloved local mochi maker serving families for generations. Enjoy handmade mochi, inari sushi, owner's stories, photo opportunities, etc.
◆Step 4: Rokujiya Tart Main Shop
Taste Ehime's iconic tart—sponge cake with sweet bean paste—at this respected maker. Experience tart tastings etc.
◆Step 5: Ichiroku Tart Main Shop
Compare the rival tart maker's signature sweets and seasonal specialties. Time permitting, visit nearby shops for steamed buns or traditional seasonings.
Additional info
- Infants and small children can ride in a pram or stroller
- Service animals allowed
- Public transportation options are available nearby
- Suitable for all physical fitness levels
Tags
Cancellation Policy
For a full refund, cancel at least 24 hours before the scheduled departure time.
Cancellation Policy
- For a full refund, you must cancel at least 24 hours before the experience’s start time.
- If you cancel less than 24 hours before the experience’s start time, the amount you paid will not be refunded.
- Any changes made less than 24 hours before the experience’s start time will not be accepted.
Rating
You can cancel up to 24 hours in advance of the experience for a full refund.
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