This is not simply a traditional heritage tour.
At its core, it is a bespoke, design-driven hosted experience that highlights how contemporary Korea lives, creates, and evolves today.
From architecture and art to fashion, cafés, and lifestyle, we focus on current cultural trends to help you sense both the timeless heritage and the modern pulse of Korea.
Rather than academic or historical lectures, this experience is for travelers who want to see spaces locals love, neighborhoods in transition, and contemporary spots that shape everyday culture.
How It Works
Once you book, we connect via WhatsApp for a short questionnaire. You can select the neighborhoods, spaces, and experiences you’d like to explore.
Based on your choices, we suggest a curated flow of places and then host you through the experience, one private group at a time.
All travelers will receive detailed information about the meeting point via WhatsApp before the tour.
Buam-dong & Seochon Tour (Museum & Architecture & Small Shops) In Buam-dong, visit Whanki Museum (dedicated to abstract art master Kim Whanki, blending art and architectural beauty), Seokpajeong Seoul Museum of Art (a Joseon-era villa reimagined with contemporary exhibitions), and Mugyewon (a traditional hanok and garden cultural space). Then continue down to Seochon to explore Daelim Museum’s neighborhood filled with select shops, local designer brands, and independent bookstores, and stop at a local café of your choice for coffee.
Jeong-dong & Seochon Tour (Museum & Small Shops) Stroll along Jeong-dong-gil, a historic street lined with Deoksugung Stone Wall Path, the Former Russian Legation, and Jeongdong Theater, while browsing unique small shops and galleries. Then head to Seochon to explore local lifestyle shops and select stores around the Suseong-dong Valley area, finishing the tour with coffee at a cozy café.
Bukchon & Anguk Tour (Museum & Small Shops) In Bukchon Hanok Village, visit Seonhye-won (a renovated hanok exhibition space), Bukchon Museum of Old Lifestyles (showcasing traditional hanok daily life), Go Hui-dong Museum (the former residence of Korea’s first Western-style painter), and the National Museum of Modern and Contemporary Art, Seoul. Afterward, explore craft shops, design stores, and local boutiques in the Anguk area, with a café break along the way.
Yongsan Tour (Museum & Small Shops) Begin at the National Museum of Korea, home to extensive collections of national treasures, then continue to the Amorepacific Museum of Art (APMA) to see contemporary art and design exhibitions. Afterward, move to the Gyeongnidan area in Itaewon to explore local designer boutiques, interior shops, and book cafés, ending with a relaxing coffee stop.
Itaewon & Hannam Tour (Museum & Small Shops) Start with the Leeum Museum of Art, which presents both traditional Korean and contemporary global art within architecture designed by world-renowned architects. Then, explore the Itaewon and Hannam neighborhoods, visiting local select shops, stylish clothing brands, and lifestyle design stores, and conclude the tour at a local café of your choice.
For a full refund, cancel at least 24 hours before the scheduled departure time.
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You can cancel up to 24 hours in advance of the experience for a full refund.
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