Sake Reborn A Sensory Journey Through a 200 Year Old Brewery

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1 hour 30 minutes (approximately)
Offered in: Japanese and 1 more

Walk into Hatsumomidi and find yourself in a compact, modern brewery in central Shunan, where efficient equipment hums alongside a lively young team. Upstairs, in the old wooden section, the koji room quietly anchors tradition. Staff collect local water each week, an essential part of the process.

As you move through the brewery, you get an up-close look at contemporary sake production, before enjoying a guided tasting of three Harada variants that highlight how different brewing methods shape flavor. Non-alcoholic options are also available for non-drinkers and guests under 20.

What's Included

Enjoy a guided tasting of three Harada variants that demonstrate how different brewing methods influence flavor. Non-alcoholic options are available for non-drinkers and guests under 20.
Admission fee

Meeting and pickup

Meeting point

10 minutes walk from JR-line Tokuyama Station

End point
This activity ends back at the meeting point.

What to expect

Just 30 minutes from Hiroshima by Shinkansen, Shunan remains largely undiscovered by international travelers. In this quiet city, Hatsumomidi—an urban sake brewery with over 200 years of history—offers a rare opportunity to experience Japanese sake culture without crowds or spectacle.
After in-house brewing paused in 1985, production resumed in 2006 under the leadership of its 12th-generation owner. Today, Hatsumomidi operates as a compact, working brewery where tradition and modern craftsmanship coexist.
This intimate experience draws you into the sweet, yeasty aroma of the brew house for a behind-the-scenes look at year-round production, followed by a guided tasting of three Harada labels at HARADA SAKABA, the on-site bar that serves as the brewery’s social hub. More than a standard tour, it offers insight into how regional sake culture continues to evolve—shared directly by the people involved.
This tour is perfect for sake lovers who want to go beyond the bottle and interact with the makers.

Additional info

  • Public transportation options are available nearby
  • Infants are required to sit on an adult’s lap
  • Not recommended for pregnant travelers
  • Not recommended for travelers with poor cardiovascular health
  • Suitable for all physical fitness levels
Supplied by まちおこし舎etwas

Tags

Sake Tasting
Small Group
Food & Drink
Spring Break
Short term availability

Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

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