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Offered languages
- German
- English
Explore Zurich’s financial heart and the high-end shopping scene with insights from a former private banker. Stroll along Bahnhofstrasse, home to luxury brands like Hermes and Audemars Piguet, while learning about the discreet world of private banking. After the shopping experience, enjoy a scenic cruise on Lake Zurich, passing stunning estates along the Gold Coast, all while savoring Swiss wine, bites, and artisan chocolates on board. This 2.5-hour guided tour offers insider knowledge and photo opportunities at iconic locations. Perfect for travelers seeking a unique glimpse into Zurich’s wealth management culture.
- Discover Zurich’s financial district with an expert guide
- Stroll Bahnhofstrasse, one of the world’s most prestigious shopping streets
- Enjoy a scenic cruise on Lake Zurich with complimentary Swiss wine and snacks
- Small group size of up to 8 participants ensures personalized attention
What's Included
Meeting and pickup
At the corner thats on Banhofstrasse
After the boat ride
Itinerary
-
1
We begin on one of the world's most expensive shopping streets, built in 1865 above the filled-in moat of Zurich's old city fortifications, and, famously, above the gold vaults of Switzerland's largest banks. Your guide, a former private banker, will share insider stories about Swiss banking culture, the clients who shopped here, and what it means to work in a street where the rent alone can reach CHF 15,000 per square metre per year.
30 minutes • Admission ticket free -
2Paradeplatz
The financial heart of Switzerland. Once a livestock market, Paradeplatz became the power centre of Swiss banking when UBS and Credit Suisse built their headquarters here side by side. Your guide will tell the story of the Gnomes of Zurich, the collapse of Credit Suisse in 2023, and what really happens behind these walls, from the inside.
30 minutes • Admission ticket free -
3Lake Zurich
Board a ZSG lake boat at Bürkliplatz for a cruise along Zurich's Gold Coast, the south-facing shore where Switzerland's wealthiest residents have lived for generations. Your guide, who lives on the Gold Coast herself, will point out the estates of banking families, pharma executives and international billionaires hidden behind walls and mature hedges, and explain why real wealth on the Gold Coast doesn't advertise.
1 hour 25 minutes • Admission ticket included
Additional info
- Public transportation options are available nearby
- Not recommended for travelers with spinal injuries
- Not recommended for pregnant travelers
- Not recommended for travelers with poor cardiovascular health
- Suitable for all physical fitness levels
- children under 12 not allowed
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Cancellation Policy
For a full refund, cancel at least 24 hours before the scheduled departure time.
Cancellation Policy
- For a full refund, you must cancel at least 24 hours before the experience’s start time.
- If you cancel less than 24 hours before the experience’s start time, the amount you paid will not be refunded.
- Any changes made less than 24 hours before the experience’s start time will not be accepted.
- This experience requires good weather. If it’s canceled due to poor weather, you’ll be offered a different date or a full refund.
You can cancel up to 24 hours in advance of the experience for a full refund.
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