It is August 1878, and yellow fever is turning the French Quarter into a graveyard. You are Louis Joseph Dufilho Jr., America's first licensed pharmacist, and a coded letter reaches your hands. Walk from the French Market to your apothecary on Chartres Street, decoding the secret hidden across the Quarter's iconic landmarks before the trail — and the city — are lost.
Blending New Orleans history — the Ursuline nuns, the 1878 epidemic, the wrought-iron balconies of Royal and Bourbon Streets, the Cabildo and St. Louis Cathedral — with a gothic conspiracy thriller, every stop reveals the landmark's true story while advancing the intrigue. Augmented reality brings the clues to life, with audio narration in 32 languages.
Start whenever you like, go at your own pace, pause for photos. No guide, no fixed schedule, no app to download — just open it on your phone and play. A perfect blend of sightseeing, storytelling and puzzles for explorers, couples and families visiting New Orleans.
Meet at the north end of the French Market, near Esplanade Avenue. This is a self-guided audio experience — simply arrive here and start the tour on your phone. No guide will meet you.
The tour ends at the New Orleans Pharmacy Museum (514 Chartres Street), Dufilho's original 1823 apothecary, one block from Jackson Square — in the heart of the walkable French Quarter.
Begin under the colonnade of the French Market (trading since the 1790s, one of America's oldest public markets). You open Dufilho's coded letter and decode the first French word,— the sharing of scarce remedies that kept the poor alive.
At the Old Ursuline Convent (1752), the oldest building in the Mississippi Valley, the nuns turned their halls into a fever ward. the care that comforted the dying.
Before the raised mansion (1826) of General P.G.T. Beauregard — bravery tested not by cannon but by contagion
Beneath the wrought-iron balconies of Bourbon Street, the storied heart of the Quarter's nightlife.
Before the famous oak-leaf cast-iron balcony of the LaBranche House (1830s) at Royal & St. Peter, where families once hung mourning crepe
At the Cabildo (1799), the Spanish colonial seat of government and site of the Louisiana Purchase transfer
Beneath the three steeples of St. Louis Cathedral, the oldest continuously active cathedral in the USA
At the Presbytère (1813), the Cabildo's twin that now keeps the records of the city's resilience
At the heart of the old Place d'Armes, before Andrew Jackson's bronze statue
Conclude at the 1823 apothecary of Dufilho himself (514 Chartres St), America's first licensed pharmacist.
For a full refund, cancel at least 24 hours before the scheduled departure time.
You can cancel up to 24 hours in advance of the experience for a full refund.
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