Trace how corporate visionaries, soda fortunes, and media moguls carved modern Atlanta from post-Civil War ashes into a global capital. Explore Beaux-Arts towers, skywalk enclaves, and Olympic plazas on this atmospheric walk through downtown’s financial heart.
- A 4.5 km self-guided tour with 7 stops over 131 min
- Ideal for travelers interested in Urbanism, Infrastructure & Innovation and History & Memory
- Immersively told in a podcast style by experts and locals
- Matching audio content, AI guide and navigation through the app
Start outside the Flatiron (English-American) Building at 84 Peachtree Street, where Peachtree, Broad and Poplar Streets meet. From Atlanta’s main transit hub, take local transit toward downtown and walk the final stretch; check current connections. This tour is self-guided.
The route ends outside the World of Coca-Cola on Baker Street NW. Walk to the nearest transit stop for your return to Atlanta’s main hub, and check current local connections on the day of travel. Entry to the attraction is not included in this outdoor tour.
Flatiron Building (English-American Building): Atlanta’s oldest surviving skyscraper (1897), marking the post-Civil War commercial boom.
A central 6-acre public space reflecting corporate philanthropy and defensive urban design.
A 1906 Beaux-Arts landmark built by Coca-Cola founder Asa Candler.
John Portman’s modernist mega-structure of skywalks and towering hotel atriums.
A 21-acre green space built for the 1996 Olympic Games, marking downtown’s modern rebirth.
The CNN Center / 190 Marietta: Former headquarters of Ted Turner’s 24/7 global news empire, originally a failed indoor theme park.
World of Coca-Cola (exterior stop): The flagship brand attraction showcases corporate heritage, formula mythmaking, and global tasting. This self-guided route views the landmark from outside; museum entry is optional and not included.
For a full refund, cancel at least 24 hours before the scheduled departure time.
You can cancel up to 24 hours in advance of the experience for a full refund.
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