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Offered languages
- German
- English
Step into 1960s Detroit, where Berry Gordy applied auto assembly line logic to hit records. Walk from early independent recording studios to the heart of West Grand Boulevard's music empire, exploring how residential homes were transformed into a global pop culture hit factory.
- A 2.7 km self-guided tour with 5 stops over 85 min
- Ideal for travelers interested in Pop Culture & Media Landscapes and History & Memory
- Immersively told in a podcast style by experts and locals
- Matching audio content, AI guide and navigation through the app
What's Included
Meeting and pickup
From the main transit hub in Detroit, take local transit toward United Sound Systems Recording Studios. Walk the final stretch to United Sound Systems Recording Studios, Detroit, United States. Check the current local connection on the day of travel.
From Jobete Music Publishing House, Detroit, United States, walk to the nearest transit stop and travel back to the main transit hub in Detroit. Check the current local connection on the day of travel.
Itinerary
-
1
The independent studio where Berry Gordy produced early hits and realized he needed his own complete hit-making facility.
10 minutes • Admission ticket free -
2
A classic New Center hotel that served as a meeting point for Motown executives, visiting celebrities, and international press.
10 minutes • Admission ticket free -
3Fisher Building
An Art Deco architectural icon housing radio stations and media offices that amplified the Motown sound.
10 minutes • Admission ticket free -
4
An administrative office house within the expanding Motown campus, representing the business infrastructure of the label.
10 minutes • Admission ticket free -
5
The publishing headquarters where Berry Gordy secured rights to Motown's song catalog, serving as the final stop and epilogue of the tour.
10 minutes • Admission ticket free
Additional info
- Service animals allowed
- Public transportation options are available nearby
- Suitable for all physical fitness levels
Tags
Cancellation Policy
For a full refund, cancel at least 24 hours before the scheduled departure time.
Cancellation Policy
- For a full refund, you must cancel at least 24 hours before the experience’s start time.
- If you cancel less than 24 hours before the experience’s start time, the amount you paid will not be refunded.
- Any changes made less than 24 hours before the experience’s start time will not be accepted.
You can cancel up to 24 hours in advance of the experience for a full refund.
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