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Offered languages
- German
- English
Discover how a small, simple design school on a hill in Southern Germany tried to rebuild the moral and visual fabric of a post-war nation. This is not just a tour through beautiful objects; it is a journey into the Ulm Model – a radical philosophy that turned design from artistic expression into a scientific, sociological tool for democratic freedom. From the anti-fascist resistance of the White Rose to the creation of the Braun record player and the Lufthansa identity: Experience how the University of Design shaped modern systems.
- 6.1 km self-guided tour with 6 stations over 154 min.
- Ideal for art, design & aesthetics and history & memory
Excitingly told in a podcast style by experts and locals
- Suitable audio content, AI guide, and navigation via the app
What's Included
Meeting and pickup
From Ulm main station take local public transport towards Hans-und-Sophie-Scholl-Platz. Walk the last few minutes from the nearest stop. Please check the current connection with the local transport association on the day of travel.
From the HfG archive Ulm, first walk to the nearest stop and take local public transport back to Ulm main station. Please check the current connection on the day of travel.
Itinerary
-
1
The moral foundation of the tour, which honors the anti-fascist resistance fighters whose legacy inspired the founding of the HfG.
10 minutes • Admission ticket free -
2
Home iconic HfG artifacts that show the change from Bauhaus craftsmanship to the scientific, sociological approach of the Ulm Model.
10 minutes • Admission ticket free -
3Einstein House (Einsteinhaus)
The headquarters of the adult education center, the intellectual breeding ground where the pedagogical framework for the HfG was forged.
10 minutes • Admission ticket free -
4
A busy traffic hub where the HfG's revolutionary approach to public system design, corporate identity, and signage comes to life.
10 minutes • Admission ticket free -
5
A former concentration camp that highlights the conscious, symbolic reclamation of a place of terror for democratic education.
10 minutes • Admission ticket free -
6
The highlight of the tour on Max Bill's historic campus, which preserves the legacy of the Ulm Model and its influence on global visual culture.
10 minutes • Admission ticket free
Additional info
- Service animals allowed
- Public transportation options are available nearby
- Suitable for all physical fitness levels
Tags
Cancellation Policy
For a full refund, cancel at least 24 hours before the scheduled departure time.
Cancellation Policy
- For a full refund, you must cancel at least 24 hours before the experience’s start time.
- If you cancel less than 24 hours before the experience’s start time, the amount you paid will not be refunded.
- Any changes made less than 24 hours before the experience’s start time will not be accepted.
You can cancel up to 24 hours in advance of the experience for a full refund.
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