101 Hotel, a Member of Design Hotels

Hotels
Design Hotels
8.5 (273 reviews)
Hverfisgata 10 , Reykjavík , is

Free
Children allowed

Facilities

Fitness facilities
WiFi available
Free WiFi
Parking
Non-smoking rooms
Fitness center
24-hour front desk
Restaurant
Room service
Business center
See all facilities

Review Highlights

Pros:
Great location
Comfortable rooms
Helpful staff
Good quality breakfast
Cons:
Unfriendly service
High prices
Missing amenities

Categories

Cleanliness
9.39
The hotel was very clean and well kept.
Service
7.36
Mixed feedback; while some found staff friendly, others reported unfriendly service.
Location
9.4
Great location for visiting the city and major sights.
Room Quality
8.35
Spacious and comfortable rooms, though some comments on organization.
Amenities
8.38
Some needed amenities were missing, but generally satisfactory.
Value for Money
7.34
High prices compared to the value received, especially for parking.
Food and Beverage
9.39
Breakfast was very good with a selection of high-quality options.
Overall Experience
8.36
Overall, a good stay with recommendations despite some issues.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2025-12-13 06:03

Property Description

Central Location and Modern Amenities
This boutique hotel in central Reykjavik, near the Icelandic Opera House, offers free Wi-Fi, a fitness centre, and spa facilities. Guests can enjoy a stylish restaurant and bar on-site.

Stylish Guest Rooms with High-Tech Features
The hotel boasts contemporary design with black and white interiors in each guest room. Enjoy amenities like a minibar, satellite TV, CD/DVD player, and Bang & Olufsen Beoplay speaker. Some rooms even offer stunning harbour views.

Dining and Entertainment Options
Indulge in traditional Icelandic and international cuisine at the in-house restaurant, which also offers special menus for happy hour and brunch. Afterward, unwind with a drink at the trendy bar.

Book now to experience the perfect blend of luxury and convenience at 101 Hotel!

Important information:

Please note that the rates on this website are quoted in EUR but that guests are charged in ISK based on the official exchange rate.Please inform of your expected arrival time in advance. You can use the Special Requests box when booking, or contact the property directly using the contact details in your confirmation.
Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Guests under the age of 18 can only check in with a parent or official guardian.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 12:00 PM
Airport code: KEF

Property Policies

  • Groups

    When booking more than 4 rooms, different policies and additional supplements may apply.

  • Parking

    Free private parking is possible on site (reservation is not possible).

  • Internet

    WiFi is available in all areas and is free of charge.

  • Pets

    Pets are not allowed.

  • Children and extra bed policy

    Children of any age are allowed.
    Children up to and including 2 years old stay for free when using an available cot.
    Children up to and including 2 years old stay for free when using an existing bed.
    People no matter the age stay for ISK 17,900 per person per night when using an available extra bed.
    Any type of extra bed or child's cot/crib is upon request and needs to be confirmed by management.
    Supplements are not calculated automatically in the total costs and will have to be paid for separately during your stay.

Location

Guest Reviews

8.5
Based on 273 reviews
Cleanliness: 9.39
Service: 7.36
Location: 9.4
Room Quality: 8.35
Amenities: 8.38
Value for Money: 7.34
Food and Beverage: 9.39
Overall Experience: 8.36
L
Luv2Travel_Go Couples Hornbaek, Helsingoer Municipality, Copenhagen Region, Zealand
2
A Design Hotel with minimalist service & amenities
Pros:

I was prepared to forego many of the benefits of my Titanium Bonvoy status at this Design Hotel, a group that is independent of Marriott but awards Bonvoy points, nights stayed & complementary upgrades based on availability. We were clearly told that breakfast is never included. However, we found that the service & amenities provided here were unacceptable, regardless of one’s loyalty program or status. Design over function is unfortunately a priority at this property. The hallways are painted dark with minimal lighting- a safety risk especially when navigating steps. The electrical outlets in our room were illogically placed, for example with 2 on one side of the bed, and none on the other side. There was no bedside lighting. There was insufficient drawer & storage space, & the closet consisted of a free standing rack in an alcove. Our room was equipped with a capsule coffee machine, but no cups, sugar or milk were provided in the room. This required that I obtain cups from the bar & additionally ask for new capsules every day, as they were not provided by housekeeping. The television was streaming only- no local or cable channels, which was disappointing. The towels were old, frayed, stained & didn’t smell clean, until I complained, & were provided with towels that were slightly newer. There was no body lotion provided- a staple in most hotels. When I inquired, the response was: “No, we don’t provide lotion.” No apology. There were no bathing amenities next to the footed bathtub. The set provided for the room was glued to the shower wall, certainly not within proximity to the bathtub to use. Some days, our wastebaskets were not emptied. One of the worst offenses was that our sheets had not been changed after 4 nights. When I complained, the front desk employees were surprised & had the room serviced immediately while we waited in the lobby for an hour with complementary glasses of wine. That inconvenience was unnecessary. The evening turndown service was non-existent, literally nothing was done to the room: the bedding was not folded down, towels & coffee capsules were not replaced, & of course, no chocolate. Our room was located on the first floor over a restaurant. We needed to keep at least one window open to remove the smell of the restaurant’s exhaust at night, as the ventilation system in our room apparently didn’t function effectively. Of course, that meant the street noise, typical in Reykjavik, was worse. The room darkening shades were insufficient & let a lot of light in. All of the above shortcomings were frustrating & disappointing at a minimum. On a positive note, the location of the hotel is excellent, & the employees were generally friendly & tried to remediate these issues, which should not have occurred in the first place. Hospitality & pleasure were unfortunately minimal at this hotel & it is not recommended.

2026-07-01 via Tripadvisor
D
davidsU7665BG Couples Stavanger, Stavanger Municipality, Rogaland, Western Norway
6
101 Hotel review
Pros:

I gave this hotel a 3 rating. Largely because the room was no big deal and the heated floors in the room too warm for us. Also, the blinds allowed way too much light in. Plus, there was plenty of noise outside. And they provided no lotion which we found very interesting. The staff was wonderful in the place was clean. Also a good location.

2026-06-26 via Tripadvisor
L
laurahM6799OT Couples Cedar Rapids, Iowa
10
Great Location!
Pros:

This is definitely the hotel to book if you’re looking to be centrally located. Close to the waterfront and right in the center of restaurants, art galleries, and museums. Rooms are spacious and comfortable. With a touch of unique art, this was a great place to start our Icelandic adventure.

2026-06-24 via Tripadvisor
K
KylieR2007 Friends getaway Portland, Oregon
8
Great location
Pros:

We got a top floor room- view of Harpa which was amazing. The bed was comfortable, the room was spacious & the water pressure/heat in the shower was great! The location cannot be beat- it’s so central and walkable! The spa is a steam room and hot tub in the basement, and we never saw another person using it the whole time we were there. The room had one open plug that we found to charge stuff and the hotel or space next door had club music bumping until 11 pm- this was also the hottest room I’ve ever stayed in and even with windows open I could not cool the room down- those are my only 3 critiques. Staff were super nice, the flybus stop is across the street. I did not go to the restaurant so I am not sure about that.

2026-06-15 via Tripadvisor
R
redjean Couples Philadelphia, Pennsylvania
4
Great location with complete lack of customer awareness - Not worth the hype -> Pass without thinking twice!
Pros:

Where do I start?

First, as a Marriott Ambassador, there was no recognition of the status and ZERO, I mean ZERO flexibility about anything. There was no consideration for including breakfast. It was an additional charge for a menial continental breakfast- end of story. In addition, Items that you consider complimentary like these dry nuts at the bar are charged with glee. When questioned, it’s a standard “welcome to Iceland”. Truly irritating and disturbing for a property operating under the Marriott banner ( more about that later).

The coffee amenities in the rooms were scant ( only the pods, no cream, no sugar, no spoons or stirrers, no napkins for your use as you prepare your coffee) and when you ask about these additional but expected items, the answer was « no, we don’t have that » then end of story. No room to ask or get them to extend the courtesy of going above and beyond. So you were stuck drinking the coffee in its primitive form.
If you borrow an umbrella, you get told a couple of Times that if you don’t return it, you will be charged and even after you return it, the next person that you see when you need an other umbrella practically harasses you asking you if you returned the previous one.

You are made to feel like you are doing them a favor staying there and you practically don’t want to touch or use anything for fear they will charge you or question you. And let me add that the charges for items are simply RIDICULOUS!!
They are rigid/bordeline unwelcoming and don’t care in any way to go above and beyond what is “allowed”. They claim to not be a Marriott property per se even though they ARE part of the Autograph portfolio. So that thought process allows them to simply come across and apply the policy of “our way or the high way”. The concept of customer service in its true form evades them and they seem to be proud of it.

While the location of the hotel is convenient, I will NEVER patronize them again. There was a wonderful manager (I believe Ella) who, I can say, did the best to provide the kind of service we are accustomed to. To her, I will say thank you!

My stay with them started with a very unfortunate issue that they refuse to flex on and it never truly got better from there. I tolerated them because the location is really prime but otherwise, I had no desire to expand any energy trying to get them to act like they cared about me as a customer paying an arm and leg for that stay.

For all the air of superiority that they try to exude, the hotel rooms were not the cleanest. Dirty shades with huge and unpleasant watermark stains, bugs plastered all across them and extremely rusty hardware, practically a tetanus shot away from a disaster. Outlets were not strategically placed for guest conveniences and the stairwell was so dark the we needed to light our way with our phones.

They give off the impression that they truly do not care whether or not you choose to patronize them. So, with that, I say do exactly that and STAY AWAY if you can avoid it.

2026-06-14 via Tripadvisor
P
Paradise13357009609 Couples Nakasu, Hakata, Fukuoka, Fukuoka Prefecture, Kyushu
8
Great location and friendly staff. Noisy neighborhood.
Pros:

Pros: location is impeccable. Literally 1 mins from the bus stop 6 that you’ll start almost all of your tours, and airport flybus, walking distance to the downtown area with everything (the church, food, supermarkets). Super friendly and helpful front desks (every front desk staff we encountered were friendly resourceful and nice). Room was comfortable with nice amenities. Hot tub at the basement and gym looks nice but we didn’t use them.

Cons: noise level was something else. You need to open the windows for ventilation but there were people screaming and yelling outside even during 3am. That’s probably the only downside.

Would be nice if the hotel offers a kettle, tea and coffee bottles of water at the minibar (you can grab some free bottled water in the basement gym though).

2026-05-31 via Tripadvisor
T
tyrfingur1 Business Los Cristianos, Arona, Tenerife, Canary Islands
10
Best hotel in Iceland.
Pros:

By far the best hotel in Iceland. Perfect location, super clean, and the design is amazing.

2026-05-25 via Tripadvisor
H
HappySkierLondon Business Iceland
2
Avoid at all costs (and they'll charge you all costs)
Pros:

Grossly overpriced, tiny rooms, arrogant and incompetent front desk staff. Stayed in February and in March, both times equally terrible.
Avoid.

2026-04-18 via Tripadvisor
2
210diegob Couples
10
Art hotel with expectionall customer service
Pros:

Amazing hotel, the art is expectionall! High quality and service standards

2026-04-03 via Tripadvisor
O
olivia couple gb
9
2026-03-26 via Nuitee
Árnason family_with_children is
3
Pros:

Not much. The location

Cons:

The design. The layout. The overpriced mini bar.

2026-03-23 via Nuitee
S
Shane couple ie
10
2026-03-15 via Nuitee
S
Sigurður couple is
10
2026-03-13 via Nuitee
B
Bryndís couple is
8
2026-03-04 via Nuitee
S
Sergio couple us
10
Excellent location, great value
Pros:

Breakfast was very good and priced according to Iceland. Location of the hotel is excellent!!!

Cons:

Nothing I can think of

2026-03-04 via Nuitee
K
kevin couple ch
7
Pros:

Very stylish and a good location

Cons:

Somewhat impractical Rooms. And a special request that was confirmed but then ignored.

2026-03-01 via Nuitee
M
malcolm couple gb
8
Cons:

Noisy through the night with bottles being emptied and passers by making noise as our room was on ground floor and on the front road

2026-02-28 via Nuitee
L
Lára Böðvarsdóttir family_with_children is
8
2026-02-28 via Nuitee
V
Vanessa couple us
9
Great night’s sleep and gorgeous art throughout!
Pros:

It was very inviting and comfortable. Staff was friendly and attentive. The art was lovely.

Cons:

Temperature in jacuzzi was barely warm.

2026-02-28 via Nuitee
R
riodoc Friends getaway Marmora, Upper Township, Cape May County, New Jersey
8
Great location ; no overnight bag storage
Pros:

Hotel 101 is in a great location. The rooms were spacious and very clean. The lobby was warm and inviting. The staff was over and above friendly and helpful. Would have given 5 stars but the only negative was that they do not allow overnight storage of bags. We were going on a tour for several days and then returning to 101 and had counted on doing so. Not possible. Never had that happen at a hotel before. Need to fix that!

2026-02-26 via Tripadvisor