U&Me; BW Signature Collection

Hotels
•
BW Signature Collection by Best Western
8.2 (6382 reviews)
Storgatan 46A , Umeå , SE
+46 90 349 30 20

listing image 1
Show all photos
Paid
Children allowed

Facilities

WiFi available
Free WiFi
Parking
Non-smoking rooms
Fitness center
Restaurant
Heating
Family rooms
Pets allowed
Lift / Elevator
See all facilities

Review Highlights

Pros:
Excellent central location and scenic views
Friendly and helpful staff
Very good/excellent breakfast (taste and variety)
Clean, modern and fresh-feeling rooms
Comfortable beds and quiet surroundings
Good value reported by several guests
Cons:
Breakfast service disorganised; plates/food often ran out
Limited or unclear parking (some guests received parking fines)
Small/somewhat odd room layouts (e.g., sink in bedroom, window in shower)
Lack of bedside tables, mirrors in some rooms
No obvious charging stations and luggage handling unclear
Self check-in and lack of staffed front desk caused waiting/communication problems

Categories

Cleanliness
8.5
Generally described as clean, fresh and well-maintained rooms in multiple reviews (e.g. 'fräscht', 'rent rum'). No major cleanliness complaints.
Service
8.5
Staff repeatedly praised as helpful and friendly in several reviews, though some guests noted limited front-desk availability and friction with self check-in and luggage handling.
Location
9.1
Consistently noted as excellent: central, great views and close to attractions; multiple reviewers specifically praised the location and river/magical views.
Room Quality
7.1
Mixed feedback: comfortable beds and modern rooms reported, but several complaints about small single rooms, unusual layouts (handbasin in bedroom, window in shower), lack of bedside tables and mirrors.
Amenities
7.5
Basic amenities present and functional, but notable issues raised: limited/unclear parking, no clear charging/charging spots, luggage storage confusion and no seating in lobby for early arrivals.
Value for Money
8
Perceived as good value by some guests ('prisvärt'), overall aligned with the hotel's offering though impacted by parking and small-room concerns for some.
Food and Beverage
7.9
Breakfast repeatedly praised as very good or excellent, but several reports of poor organisation (plates, cutlery and popular items running out, crowding), creating a mixed impression.
Overall Experience
9
Overall sentiment is positive with many guests saying they'd return and recommending the hotel; positives (staff, breakfast, location, views) outweigh the operational issues for most guests.
* This sentiment is summarized by AI based on user reviews.
Updated at: 2026-11-05 14:39

Property Description

Central Location and River Views
Located in the heart of Umeå and overlooking the picturesque River Umeälven, U&Me Hotel offers a modern stay with stunning city and river views from upper floor rooms.

Convenient Amenities
Enjoy free WiFi, cable TV, and complimentary toiletries in every room. The self-service check-in kiosks provide a seamless arrival experience, while the nearby Women's History Museum adds a touch of culture to your stay.

Delicious Breakfast and Nearby Attractions
Start your day with a delicious breakfast at Kulturbageriet, conveniently situated in the same building. Explore attractions like Norrland’s Opera House and Umeå University, all within a short distance from the hotel.

Ready to experience the perfect blend of comfort and convenience? Book your stay at U&Me Hotel now!

Important information:

Kindly observe that U&Me Hotel does not accept cash as a payment method.

Guests under the age of 18 can only check in if traveling as part of a family.Guests are required to show a photo ID and credit card upon check-in. Please note that all Special Requests are subject to availability and additional charges may apply.
Guests under the age of 18 can only check in with a parent or official guardian.
A deposit may be required at the property.

Check-in and check-out hours:
Check-out: 11:00 AM
Airport code: UME

Location

Guest Reviews

8.2
Based on 6382 reviews
Cleanliness: 8.5
Service: 8.5
Location: 9.1
Room Quality: 7.1
Amenities: 7.5
Value for Money: 8
Food and Beverage: 7.9
Overall Experience: 9
K
Kristoffer • couple • se
8
2026-11-07 • via Nuitee
L
Leif • couple • se
4
2026-11-07 • via Nuitee
L
Lindborg • family_with_children • se
9
2026-11-07 • via Nuitee
A
Anna • couple • se
9
2026-11-07 • via Nuitee
D
Doriana • solo_traveller • it
8
2026-11-07 • via Nuitee
D
Desiré • couple • se
9
2026-11-05 • via Nuitee
A
Anders • family_with_children • se
9
2026-11-05 • via Nuitee
M
marianne • solo_traveller • nl
9
U&Me Hotel Umeå – verrassend centraal gelegen!
Pros:

**U&Me Hotel Umeå – verrassend centraal gelegen!**

U&Me Hotel heeft een fantastische ligging, midden in het centrum van Umeå. Het hotel bevindt zich in het bijzondere complex Väven, samen met onder andere de stadsbibliotheek, winkels en diverse andere voorzieningen.

Restaurants, andere hotels, een winkelcentrum en verschillende fastfoodgelegenheden liggen allemaal op loopafstand. Ook parkeergelegenheden zijn dichtbij.

Met een hond is de locatie eveneens prettig. Op korte afstand ligt de rivier de Umeälven, waar je heerlijk langs het water kunt wandelen en de hond kunt uitlaten.

Een klein zoekplaatje bij aankomst: de incheckbalie zit wat verscholen onder de trap. Gelukkig werden we daar goed geholpen door Leon, die ons vriendelijk te woord stond.

Het ontbijt was uitgebreid en bood volop keuze. Houd er wel rekening mee dat het dinerrestaurant relatief vroeg sluit. Mijn tip: controleer vooraf de openingstijden, zodat je niet voor verrassingen komt te staan. Gelukkig zijn er in de directe omgeving voldoende alternatieven, waaronder MAX, een bekende Zweedse fastfoodketen.

Al met al een fijn hotel op een uitstekende locatie, met alles binnen handbereik. Een prima keuze voor een verblijf in Umeå, ook wanneer je met je hond reist!

**Een aanrader als je centraal wilt overnachten!**

Cons:

niet echt tegen, ik miste een waterkoker op de kamer zodat je later op de avond toch nog thee/koffie kunt maken. Op de badkamer was mijn zeepdispenser leeg.

2026-11-04 • via Nuitee
M
Magnus • couple • se
6
ok, men finns bättre
Pros:

Det var god frukost av det man åt men rörigt och långa köer tyvärr vilket gjorde att man avstod en del saker.

Cons:

Rörig frukost servering med o organiserad struktur på vart man hämtar och vart allt finns samt trångt med platser och för lite personal som dukade av borden

2026-11-04 • via Nuitee
D
David • extended_group • se
6
2026-11-04 • via Nuitee
T
Tilda • solo_traveller • se
7
2026-11-03 • via Nuitee
B
BETINA • couple • br
10
Excelente opção!
Pros:

Muito bem localizado. Bom café da manhã. O quarto é um pouco pequeno, mas confortável. O check-out foi estendido, o que foi ótimo.

Cons:

Do self-check-in. Cheguei à noite e não tinha ninguém para orientar.

2026-11-03 • via Nuitee
S
Sara • couple • se
8
2026-11-02 • via Nuitee
F
Farah • couple • se
8
2026-11-02 • via Nuitee
A
Annika • family_with_children • se
9
Toppfrukost och vacker utsikt mitt i Umeås hjärta
Pros:

Ljuvlig frukost. Perfekt läge. Mysigt med biblioteket och hela byggnaden Vacker utsikt. Trevlig städpersonal.

Cons:

Gymmet var litet och inte välutrustat. Lite trångt rum, men finns kanske olika storlekar.

2026-11-02 • via Nuitee
A
Alexander • couple • se
10
2026-11-02 • via Nuitee
O
OLEKSANDR • solo_traveller • se
9
2026-11-02 • via Nuitee
A
Alexander • couple • se
10
2026-11-02 • via Nuitee
K
Kristina • family_with_children • se
10
2026-11-02 • via Nuitee
P
Peter • couple • se
10
2026-11-01 • via Nuitee