Explore the rich history and craftsmanship behind Japan's iconic Sapporo Beer at the Sapporo Beer Museum. Guided by an expert, delve into engaging exhibits that chronicle the brewery's journey from 1876 to its cultural significance today. Experience a unique tasting session featuring Sapporo Black Label, Kaitakushi Beer, and Sapporo Classic, or opt for non-alcoholic beverages if preferred. Enjoy the museum's stunning red-brick architecture, blending heritage and modernity, perfect for memorable photos. Choose between a 1.5-hour or 2-hour tour, with the latter including a scenic walk from Sapporo Station.
- Discover Japan’s only beer museum dedicated to Sapporo Beer
- Enjoy a guided tour with tastings of iconic beers
- Learn about Sapporo’s history and brewing culture
- Choose between a quick visit or a city exploration before the tour
The Sapporo Beer Museum is Japan’s only museum dedicated to beer and a landmark that symbolizes the history and culture of Sapporo. Founded in 1876, Sapporo pioneered Japanese brewing, and the museum highlights this legacy through brewing equipment, vintage posters, and artifacts that show how beer grew with the settlement of Hokkaido. Set in a striking red-brick building, originally a sugar factory and now a registered Hokkaido Heritage site, the museum is both an industrial monument and a popular photo-worthy attraction. A highlight is the Beer Hall tasting. Guests can enjoy three beers: the classic Sapporo Black Label, the historic Kaitakushi Beer, and Sapporo Classic, available only in Hokkaido. For drivers or guests under 20, Hokkaido-exclusive non-alcoholic drinks are offered so everyone can take part. More than a sightseeing spot, the Sapporo Beer Museum invites you to savor history, craftsmanship, and the pioneering spirit of Hokkaido in every glass.
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For a full refund, cancel at least 24 hours before the scheduled departure time.
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You can cancel up to 24 hours in advance of the experience for a full refund.
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