West of the Milwaukee River, you’ll find the historic arts and entertainment district of Downtown. Today, the area known as Westown includes several theaters and arts venues as well as sports arenas, the Baird Convention Center, and several historic hotels. Also in the district is the multi-block Grand Avenue Mall (1982), now redeveloped into The Avenue (2018) with updated food hall and shopping.
This tour will explore the recent transformation of several historic buildings into mixed-use development with apartments, new coffee shops, and gallery spaces, and the reinvigoration of office space. Included on the tour are Milwaukee’s large blue building, the Reuss Federal Plaza, now known as 310W (1983), the historic Hotel Wisconsin (1913), and the Pabst Theater (1895).
This walking tour is 1.4 miles in length.
We recommend that travelers bring (weather permitting): good walking shoes, water, sunscreen, and/or an umbrella.
We meet at the Milwaukee Store which is located at 235 E. Michigan St. (on the corner of Michigan St. and Broadway).
Your tour will begin inside the Historic Milwaukee Store located at 235 E. Michigan St., formerly known as the Grain Exchange, now referred to as the Mackie Building.
The Ladybug building.
Gertie the Duck Statue
ASQ Center, formerly Gimbels Department Store
Learn about Milwaukee's Riverwalk
The Riverside Theater/Empire Office Building
Plankinton Arcade/Grand Avenue Mall
Bradley Symphony Center
Reuss Federal Plaza
Today it is known as Dr. Martin Luther King Jr. Drive
Germania Building
Pabst Theater
Milwaukee's City Hall
Engine Co. #1 - Oldest firehouse in Milwaukee
This tour ends where it began, at the Historic Milwaukee Store
For a full refund, cancel at least 24 hours before the scheduled departure time.
You can cancel up to 24 hours in advance of the experience for a full refund.
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