The Historic Third Ward was the first stop for many of Milwaukee's European immigrants, particularly the Irish and later the Italians. Close to cheap housing and available jobs, these new arrivals created close-knit communities. Like most major industrial cities, the Third Ward had a significant and destructive fire in 1892, which reshaped the landscape to much of what you see today. In the 1970s, this area experienced a resurgence that transformed factories and warehouses into condos and mixed adaptive reuse.
On this tour, learn about the neighborhood landscape as well as the Irish and Italian immigrants as well as the impact of the LGBTQ+ community and other residents. Stops include the Milwaukee Public Market (2005), Milwaukee Institute of Art and Design (MIAD) (1974), and Commission Row (1894).
This walking tour is 1 mile in length.
Travelers are recommended to bring (weather permitting): good walking shoes, water, sunscreen, and/or umbrella.
We meet at the Milwaukee Store which is located at 235 E. Michigan St. (on the corner of Michigan St. and Broadway).
Meet your guide at the Historic Store located at the corner of E. Michigan St. and N. Broadway.
This tour explores Milwaukee's Historic Third Ward. This tour explores themes of industrial heritage, adaptive reuse, and social history present in this neighborhood. The Historic Third Ward was also one of the hubs for Milwaukee's Irish & Italian communities.
An example of a “tied house” --tavern built and leased by brewers, served one brand exclusively, in this case Pabst
The iconic Milwaukee Public Market was built in 2005.
For a full refund, cancel at least 24 hours before the scheduled departure time.
You can cancel up to 24 hours in advance of the experience for a full refund.
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