Backstage Pass to Sapporo Central Market

listing image 1
Show all photos
3 hours 20 minutes (approximately)
Pickup offered
Offered in: English

Welcome to the “Heart of Hokkaido’s Gastronomy.” While the city is still fast asleep, the gates of the Sapporo Central Wholesale Market—a hub for professional chefs and expert buyers—open exclusively for you.

This tour is far more than a simple walkthrough; it is a sensory adventure into the soul of Hokkaido’s rich culinary culture. Feel the raw energy of the market as giant tuna are traded in the blink of an eye, witness the sharp, discerning gaze of experts selecting the finest produce, and take in the sweet aroma of fresh seasonal fruits.

After exploring the market, a long-awaited breakfast awaits. Tasting the “true” freshness of ingredients selected by the master’s eye that very morning is an experience you will cherish for a lifetime. Finally, wander through the outer market to find the perfect souvenir while connecting with the friendly local vendors. A “special side of Sapporo,” beloved by culinary professionals, is waiting for you.

What's Included

Guide fee
Taxi fare during the tour
Breakfast

Meeting and pickup

Pickup points
You can choose a pickup location at checkout (multiple pickup locations are available).
Pickup details:

Our guide will meet you in the hotel lobby.

Itinerary

Duration: 3 hours 20 minutes (approximately)
  • 1
    Sapporo

    Our guide will meet you in the hotel lobby. Arrival at the Sapporo Central Wholesale Market.

    20 minutes • Admission ticket free
  • 2
    Sapporo Central Wholesale Market Jogai Market

    Explore the seafood area to witness the raw energy of the market and the powerful sight of giant tuna being traded.

    35 minutes • Admission ticket included
  • 3
    Sapporo Central Wholesale Market Jogai Market

    Visit the produce area to discover vibrant stalls filled with fresh local vegetables and the sweet aroma of seasonal fruits.

    30 minutes • Admission ticket included
  • 4
    Sapporo Central Wholesale Market Jogai Market

    Enjoy a premium “Kaisen-don” (Seafood Bowl) at a local market diner, featuring a variety of the freshest catches of the day. For guests who prefer not to eat raw fish, a delicious cooked set meal can be provided upon request.

    30 minutes • Admission ticket included
  • 5
    Sapporo Central Wholesale Market Jogai Market

    Explore the outer market with your guide to find the best local specialties and souvenirs while enjoying conversations with friendly vendors.

    1 hour • Admission ticket free
  • 6
    Sapporo

    Return to your hotel for drop-off.

    20 minutes • Admission ticket free

Additional info

  • Not recommended for pregnant travelers
  • Not recommended for travelers with poor cardiovascular health
  • Suitable for all physical fitness levels
Supplied by Hokkaido Treasure Island Travel Inc.

Tags

Half-day Tours
Bus Tours
Private and Luxury
Private Sightseeing Tours
Culinary Tours
City Tours
Car Tours
Food & Drink
Short term availability

Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Show more
from per person
Was {{formatPrice(summaryFromPriceBeforeDiscount, currency, 2)}}
Book Now